Lynn Serafinn's Blog: Trentino Genealogy, page 11

Intellect. Imagination. Empathy. 3 Keys to Customer Intimacy

Corporate business consultant Cindy Barnes explores how we can develop true empathy and become better at knowing, feeling and acting upon our customers’ needs.

These days, everyone talks about being customer centric and developing better and deeper customer relationships, yet few become truly outstanding in these areas. Customers know they have problems, but asking them about those problems and designing solutions to fix them is missing the point. During my many years as a business consultant...

5 Keys to Getting an ROI from Your Online Marketing Efforts

Marketing consultant Lynn Serafinn explains what business owners should expect from their online marketing strategies and how to get the best results from them.

When a client enters into a new relationship with me, probably the most comment thing they want to know is what kind of return on investment (ROI) they should expect to see at the end of our contract. While I always try to answer as honestly as I can, it’s often like being asked, ‘How long is a piece of string?’ The fact is there is no...

Beyond Appearances – What REALLY Makes a Company ‘Ethical’?

Sue Ellam explores the meaning behind the word ‘ethical’ in this day and age, and how some companies invalidly earn the label via superficial marketing tactics.

Recently I received an email article praising companies who are considered the most ethical. It showed a list of these illustrious and successful business ventures of 2013, 2014, etc., holding them up as the benchmark for the rest of us. I opened the list in anticipation of seeing estimable companies mentioned, but was horrified to see...

9 Systems to Make Sure You’ll Get PAID by Your Customers

7 Graces Community member and lawyer Lubna Gem Arielle shows how to blend written provisions and business processes so customers and clients pay you on time.

When it comes to running a business or a project, whatever you set in a written agreement is only as good as the processes and procedures it reflects and those that support it.

Here’s an example of how NOT to do it.

Earlier this year, I rented out my flat to a friend. I had a written tenancy agreement, but it didn’t even cross my mind to g...

A Grace-Full Collaboration Unfolds a NEW Story of Marketing

7 Graces Project Founder Lynn Serafinn interviews 5 entrepreneurs, who share their experiences of co-creating and launching a short film on ethical marketing.

Two years ago this week, the 7 Graces Project was born. We didn’t realise it at the time, mind you, but it began sometime on Sunday June 24th, 2012, on the final day of the first-ever 7 Graces Global Conference in London and live stream. Something magical happened on that day – a community was born. Since then, the community has billowe...

Who Are Social Entrepreneurs? How Will They Change the World?

Lynn Serafinn shares two definitions for the term ‘social entrepreneur’ and explains how they are already shifting the paradigm of business and marketing.

The term ‘social entrepreneur’ is a fairly recent addition to the language of business. It’s so new that many people don’t really know what it means. One frequent misinterpretation of the term is that it has something to do with using social networking for business and marketing. While social media does often play a big part in new-paradigm...

Do You Care More about Your PRODUCTS than Your CUSTOMERS?

Business consultant Cindy Barnes tells how businesses could benefit from shifting focus away from themselves and looking outwards to their customers’ needs.

I regularly find myself telling clients a simple but very important truth: that they care much, much more about their products than they care about their customers.

And it’s always interesting how clients respond when I spell this out, because it so often comes as a big surprise to them. They haven’t realised that all the care and attention...

Increasing Web Traffic to Your Blog with Guest Bloggers

Lynn Serafinn explains how and why having guest authors on your site is good for you, your authors and your audience and shares some tips for getting started.

If you are a new-paradigm business owner or social entrepreneur, a great blog is one of the most vital business tools you can have. It provides value and information to your potential clients and customers. It raises your virtual profile and establishes your credibility. It also builds trust between you and your audience and provides a...

Applications of Ethical Marketing – The New Paradigm Emerges

As the pilot run of the 7 Graces certification course comes to an end, co-leader Nancy Goodyear shares reflections on how it has gone and what has been learnt.

So, after seven intense months, the teaching is done, and now all that remains is the final presentations and a big movie launch (more on that later). It has been an exciting, sometimes frustrating, often overwhelming experience for our participants, not to mention for Lynn and me. What I want to do in this article is share with you so...

Human to Human – 20 Tips from the TOP Names in Social Media

Lynn Serafinn shares straight-talking words of wisdom from Melonie Dodaro, Michael Stelzner and 9 other experts in using social media for business and marketing.

This week, I had the pleasure of acting as co-host on a brilliant online event called ‘Cracking the Social Media Code: The Masters Speak!’ This three-day telesummit was organised by myself and my client Melonie Dodaro to celebrate the release of her new book The LinkedIn Code, which is having its big Amazon launch this coming Tuesday,...