Lynn Serafinn's Blog: Trentino Genealogy, page 10

Deb Scott on Her New Book, ‘Social Media for the Rest of Us’

Lynn Serafinn interviews author and popular Internet radio host Deb Scott, who shares her insights on how to market yourself ethically using social media.

Today I have the great pleasure of interviewing author, coach and radio host Deb Scott. Deb and I met five years ago (when I was still fleshing out the ideas for The 7 Graces of Marketing)while we both participated in the ‘Next Top Spiritual Author’ contest. Although technically Deb and I were ‘competing’ against one another in the contest,...

When Do Your Online Communications Become Defamatory?

7 Graces Community Member and lawyer Lubna Gem Arielle talks about the effect of our words and explains how some online comments can be considered defamatory.

Our super-connected digital world has enabled us all to share our voices and opinions in public. Many of us have a social media presence doing just this, whether we are blogging, tweeting or joining in conversations on other platforms. The fast pace of these media can make it tempting to ‘shoot from the hip’ and say things without thinki...

Defining the Four Cornerstones of Ethical Marketing

7 Graces Founder Lynn Serafinn strips marketing back to basics and explores how to ‘be’ an ethical marketer before attempting to ‘do’ ethical marketing.

Hi everyone. I haven’t been blogging much in August, as I was travelling and taking some much-needed time off. But I’ve started to make the transition back down to the so-called real world now and will be getting back to writing (although, just so you know, we won’t be back on a regular schedule with this blog until September).

Since I’ve come...

10 Ways to Check If You Need a New Value Proposition

Guest blogger Cindy Barnes explains what your value proposition is. She explains why it is so important and asks 10 questions to test the strength of yours.

These days, companies often talk about putting the customer into the heart of their business mix. To that end, they will typically do ‘customer listening’, use Voice of the Customer programmes or collate data via different measurement tools. While all of these practices are valid, they have a fundamental flaw: they only treat the customer...

How to Identify and BE the Perfect Client – 7 Key Traits

7 Graces co-director Nancy Goodyear explores the qualities of an ideal client and shows how they can help us provide AND receive the best level of service.

As solo entrepreneurs, we frequently work directly with our clients or customers. Over time, you have no doubt found some clients to be a joy to work with and others to be just plain hard work. And while you might believe you treat all these customers equally and that they all get the best possible service from you, the reality is often di...

Two Reasons Why Your Blog Might Not Be Helping Your Business

Marketing consultant Lynn Serafinn explains how successful blogging requires knowing what readers want when they arrive on our site AND when they finish reading.

I work with dozens of independent business owners to help them develop their online platforms. One of the cornerstones of their platforms is blogging. I believe blogging is a wonderful vehicle for new-paradigm marketing, as it enables us to provide rich content for the public while establishing our brand and expertise at the same time...

Systems to Help You Get and STAY on Top of Your Workload

7 Graces co-director Nancy Goodyear explains why systems are essential in business and shares a step-by-step tutorial on how to use Trello to manage projects.

You’re a busy entrepreneur, juggling the needs of your clients, your business and your family. It can be hard to keep track of everything; sometimes things fall through the net, and you feel like you’re always running to keep up with yourself. Because you are so behind hand, your work priorities are determined by looming deadlines. Every...

10 Business Systems to Help Your One-Person Enterprise GROW

Consultant Lynn Serafinn explains how business owners can have more time, make more money and deliver better service by systematising their operations.

I’ve mentioned a few times on this blog that we’ve been piloting our 7 Graces ethical marketing courses over the past year (we’ll be launching them to the public in a few months). One of the things we asked our pilot participants to do was to create and implement systems for their business and marketing. Originally, we course developers didn’t...

How to Tell a Good Brand Story and Stand OUT in the Market

Paula Tarrant explains how new-paradigm marketing is no longer about selling but about telling the true story of our businesses and why they matter to society.

As marketers who are committed to a more compassionate, sustainable and ethical ecosystem for the marketplace, we are each looking for ways to stand out in our particular market square, while also promoting the new, positive paradigm. That means that the aim of our marketing is not only to create successful businesses, but also to contr...

Business, Blogging and Our Relationship with Self

Lynn Serafinn explains how our sense of identity influences the way we blog and shows how our relationship with Selfmanifests in our business operations.

This month, I’ve been hard at work on my upcoming book, The Social Entrepreneur’s Guide to Successful Blogging. While I wanted to make this book a rigorous and practical hands-on manual, I also wanted to frame it within the context of the 7 Graces paradigm for ethical business and marketing.

I strongly believe blogging is an incredibly powerfu...