Lynn Serafinn's Blog: Trentino Genealogy, page 15

10 Things Selling in a Flea Market Taught Me about Business – Part 2

Part 2 of Lynn Serafinn’s reflections on what almost 20 years in the open-air markets of the American southwest taught her about ethical business and marketing. Part 2 of 3.

Earlier this week, I made a confession that might have surprised some of our 7 Graces readers. Back in the 80s and 90s (before I moved to the UK and changed my life completely), I ran a retail business in various flea markets (also called ‘swap meets’) in Texas and Arizona. Although I used to feel embarrassed to mention th...

10 Things Selling in a Flea Market Taught Me about Business – Part 1

Lynn Serafinn shares what she learned in her 20 years in the open-air markets of the American southwest and shows how it can inform today’s ethical entrepreneur. Part 1 of 2.

Today’s my birthday. I’m 59. I’ve never been the kind of woman who lies about her age. Quite the contrary, I’ve always looked forward to becoming one year older, and I love the shining silver strands running through my hair.

Something happens when you get to be a ‘woman of a certain age’. You look back on your life and rea...

Turning Points – How Social Changemakers Hear the Call

Lynn Serafinn tells how a random comment became a wake-up call to change her life, and explains how people will resist the Universe’s call to become a hero.

In his iconic book The Hero with a Thousand Faces, author Joseph Campbell demonstrates how all epic tales share a common structure. Every ‘hero’ – whether historic, mythic or from Hollywood – travel along the ‘hero’s journey’. There are many identifiable stages to this journey, and the more you look, the more you’ll recognise them. First,...

Is Community Essential to the New Marketing Paradigm?

Lynn Serafinn looks at how modern marketing is now a dialogue with our audience, and how the cyber-community is an integral part of our business success.

Throughout the 20th Century, old-school marketing was primarily a one-way form of communication. Advertisers said whatever they wanted to say in an effort to persuade the public to buy. The only definitive way consumers were able to communicate what they felt about such marketing was through their spending habits; thus, ‘success’ in marketing...

Fulfilling the ‘Contract’ with Your Blogging Audience

7 Graces Project co-director Nancy Goodyear talks about how every blogger has an unspoken contract with their audience, and how they should be mindful when they decide to change it.

The theme of my articles is often blogging from the perspective of our readers. Today’s article is no exception. In this article, I want to talk about the contract that exists between you and your audience – right from the minute you post your first blog.

All too often (and I know I’m as guilty of this as the next p...

How to Set Up Email Subscriptions on Your Blog with Feedburner

Step-by-step tutorial, with screenshots, for setting up an email subscription form on your blog, plus thoughts on the ethical practice of handling subscriptions.

I’ve been wafting rather philosophically on this blog over the past four weeks, so I thought it was time that I write another techie article. Today’s post is a straight-ahead ‘how to’ article for setting up a subscription box on your blog using Feedburner. While many of you might already have subscriptions set up for your blog, hopefu...

Taking a Collaborative Approach to Business Content Creation

Lynn Serafinn takes a fresh look at the idea of ‘Ready, Fire, Aim’ and discusses the advantages of collaborating with our tribe when designing training courses.

Recently, my long-standing colleague, Brenda MacIntyre, who is also a member of our 7 Graces community on Facebook asked me about the courses we are currently developing here at the 7 Graces Project. I explained how we had hand-selected a group of people to attend a pilot run of our Foundations of Ethical Marketing course. Then, after...

Why True Collaboration is Rare – 2 Years with 7 Graces Pt 7

Author & marketer Lynn Serafinn looks at the organic nature of collaboration, and explains why so many attempted collaborations fail. Part 7 of 7-part series.

December 2013 marked the 2-year anniversary of the release of the book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. Since its release, the book has evolved into a thriving global community and not-for-profit social enterprise called the 7 Graces Project CIC. In addition, our 7 Graces website...

Creating an Abundant New Year – 2 Years with 7 Graces Part 6

Author Lynn Serafinn looks at how ABUNDANCE is a feeling and not a thing, and proposes how visionary leaders can turn marketing into a ‘scarcity-free zone’.

Throughout the month of December, we celebrated the 2-year anniversary of the release of the book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell with a retrospective look at the 7 Graces and how they have evolved since the book came out. If you missed the first 5 articles, you can catch up on th...

Shedding Light on Transparency – 2 Years with 7 Graces Pt 5

Author, marketer Lynn Serafinn takes a poetic, philosophical & practical look at Transparency in business, marketing & life. Part 5 of a special 7-part series.

One night when I was about 15 years old, I awoke suddenly from a deep sleep around 3AM. Even though it was dead silent, as everyone else in the house was sound asleep, I had this odd sensation that someone had whispered something into my ear – something significant.

Semi-conscious, I groped around in the dark trying to find something to...