Lynn Serafinn's Blog: Trentino Genealogy, page 8

6 Questions Every Business Owner Should Ask Once a Year – Part 3

Ethical marketing strategist Lynn Serafinn challenges business owners to ask WHY they bother to do what they. Part 3 of a 4-part series.

Over the past few weeks, I’ve been writing about the need for every business owner to take time at least once a year to re-examine their business and marketing strategies. I have suggested the easiest way to do this is to utilise six questions as springboards for self-enquiry:

Who?
What?
When?
Where?
Why?
How?

So far we’ve looked at ‘WHO?’ (in Part 1) and ‘WHAT?’ (i...

6 Questions Every Business Owner Should Ask Once a Year – Part 2

Marketing strategist Lynn Serafinn explores the second of six important questions that can help ensure our business is evolving along with us. Part 2 in series.

A few weeks ago I made a New Year’s resolution to write the articles for this ‘6 questions’ series throughout the month of January. In Part 1, I made the comment that we often joke about our New Year’s resolutions, as so many of us forget about them or find them too difficult to uphold.

Well, there you go. I wrote that on January 8th an...

How to Protect a Catchphrase

7 Graces community member Lubna Gem Arielle explains how to protect a catchphrase as a trade mark.

Note from Lynn Serafinn: Sorry for the break in blogging over the past couple of weeks. I’ve been busy celebrating my 60th birthday! I’ll be back on schedule starting next Friday. Until then, I know you’ll enjoy this highly informative article from Lubna.

Gwyneth Paltrow unsettled media and the masses when she announced that she and Chris Martin were going to deal with the break-up of their marria...

6 Questions Every Business Owner Should Ask Once a Year – Part 1

Marketing consultant Lynn Serafinn invites you to dive into six investigative questions to help understand your business at its core. Part 1 of a new series.

Traditionally, the New Year is the time when we make resolutions. Every year we make a plethora of nebulous promises that we’re going to lose weight, give up smoking, drink less, exercise more, etc. And just as traditionally, we joke about the fact that few of us actually succeed in bringing our New Year’s resolutions to fruition.

Nonethel...

Reflections on the 7 Graces – the First Five Years

Lynn Serafinn, author of the 7 Graces of Marketing, looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community.

Dear friends,

I haven’t been blogging very much lately because I’ve been having surgery on my eyes, so work has been challenging. Nonetheless, I didn’t want to end 2014 without wishing everyone a happy holiday season, and also to take a moment to celebrate the third anniversary of the publication of The 7 Graces of Marketing (and the fi...

Journeying through the Marketing Funnel – the Client’s Path

7 Graces co-director Nancy Goodyear explores the journey your clients take through your marketing funnel and asks: does everyone have to take the same path?

When you have a product or service to sell, it’s all too easy to think that’s it. You have your ‘thing’; all you need to do now is find people who want to buy it from you. But that is the route to a lot of hard work trying to sell, sell, sell to lots of different people. Once those people have bought your ‘thing’ they no longer need it. Th...

#VATMOSS – New Tax Law Discriminates Against Small Businesses

Social commentator and marketer Lynn Serafinn discusses the new EU legislation called VATMOSS and tackles the ethical, practical and economic issues it raises.

Over the past decade, we have witnessed both a digital and an economic revolution on a global scale. The two primary contributing factors have been advances in technology and the worldwide recession that began in 2006.

We saw, on the one hand, millions of people being made redundant and struggling to find employment. Young mothers – who...

Why It’s So Important to Make Your Blogs EASY to Read

7 Graces co-director Nancy Goodyear explains why readers don’t want to work too hard when reading your blog posts, and gives tips on how to keep it simple.

There are all sorts of reasons why people start blogging, but it all boils down to the same thing – they have a message they want to communicate, whether it’s about the products or services they offer, a political or ideological viewpoint on world affairs, or advice about how to slow down and take care of yourself. Put simply, the aim of bl...

How to Choose the Perfect Blog Topic – And Why You Should

7 Graces Founder Lynn Serafinn tells why blogging is an ideal medium for marketing, and shows how to create many months’ worth of blog topics in a few minutes.

Here at the 7 Graces Project, the majority of our clients are small business owners who come to us for help in building their online marketing platforms. While they certainly come to us for practical and strategic advice, the reason they come to us specifically (as opposed to another marketing consultancy) is that they are attracted to...

Getting Out of the Doldrums – 7 Tips for the Self-Employed

7 Graces co-director Nancy Goodyear explores what it’s like when you’ve lost motivation and passion for your work, and gives tips for pulling yourself out.

To be ‘in the doldrums’ is an old maritime expression. The doldrums is a belt of low pressure in the Atlantic and Pacific oceans that lies along the equator. Because of its location, the weather is either very tempestuous or incredibly calm. In fact, it gets so calm that the winds disappear altogether and sail-powered ships would get stuck...