Lynn Serafinn's Blog: Trentino Genealogy, page 12

Nurturing Your Relationship with Your High-End Customers

Lynn Serafinn explores the 7 Graces Marketing Funnel, and offers us a checklist for cultivating more intimate and trusting relationships with our top clients.

Many times on this blog I’ve spoken about how we can look at the traditional idea of the ‘marketing funnel’ through the lenses of the ’7 Graces’. While some might consider the idea of the marketing funnel to be an old paradigm concept, if reframed with new paradigm eyes, it’s actually a very useful tool, as it helps us understand THE mo...

Food for Thought – Gastronomic Lessons in Ethical Marketing

Community blogger Simon Pimenta explores how the experience of fine dining can provide a good model for ‘graceful’ marketing.

Anyone who has read Lynn Serafinn’s book The 7 Graces of Marketing will remember the delightful story of her and her then husband’s experience of visiting their friend Abdulla unannounced, and being immediately invited to their family party. They are made to feel very welcome, with the provision of entertainment and tasty food. When I read this story, I found myself wan...

Going with the Flow – Letting MAGIC Happen in Life and Work

Community blogger Nancy Goodyear explores how we can unlock new doorways in business – and in life – when we stop fighting and learn to go with the flow.

There is something truly magical that happens when we allow ourselves to go with the flow. When we notice what wants to happen and follow that energy without fighting it, or trying to push it into some plan we have for ourselves. Surfing that energy takes us in directions we might never have thought of, to places we could never have imagined....

5 Visionary Entrepreneurs Tell a NEW Story of Marketing

Laura Martinez Galera tells how she and other 7 Graces community members created the new video ‘The New Story of Marketing‘ and invites YOU to be a launch partner.

Back in 2012 I attended the 7 Graces Global Conference in London, now celebrating its 2nd anniversary. Although I wasn’t sure what the 7 Graces model was about when I registered, I had a gut feeling that the event would change both my ideas about marketing – and my life. Sadly, having a Marketing degree based on the old-school styl...

The 7 Graces of Life – How We WORK is How We LIVE

Community Blogger Paula Tarrant explores how the 7 Graces can influence more than just our businesses, and how we can apply them to our personal lives.

As an entrepreneur, business owner or sole practitioner, the lines between our work life and our personal life can become blurred. We bring work home, work from our kitchen tables, and work from our laptops in cafes. We decide when ‘the shop’ will be open and which holidays it will be closed. Sometimes we work extra-long hours when a deadline l...

Why Turning Services into Products is Good for Business AND Customers

Lynn Serafinn explains how and why business owners can make more money and provide more value to clients (and themselves) by turning services into products.

While many of my clients are authors, they also tend to be what I call ‘service providers’ – coaches, counsellors, mentors, consultants, therapists, and various kinds of practitioners. The services they offer enhance their clients’ and customers’ business, health, personal and professional life, and even spiritual life. While all of these...

How Companies Are Shifting from an Alpha to a Beta Paradigm

Lynn Serafinn interviews corporate anthropologist Dana Ardi about how leadership in the workplace is changing, and about her new book, The Fall of the Alphas.

When we take a moment to look, we can see that the world around us is changing. The ‘new paradigm’ – whether we call it this or not – is emerging in all aspects of our lives, not just in business and marketing. Every week I meet someone new who is a maven of these changes; each one plays an important role in our social evolution.

One of t...

Protecting Your Online Written Content from Unauthorised Use

7 Graces Community member and lawyer, Lubna Gem Arielle, explains copyright, plagiarism, and key issues to consider when someone has copied your original work.

I’m often asked questions about protecting online written content. I’ve lost count of the number of times I’ve seen a post where someone canvasses views from their online community – perhaps a LinkedIn or Facebook group – of what to do to because someone seems to have snaffled chunks of their original material. Much to the author’s dis...

How GIVING is Essential to Sustainable Business Success

Lynn Serafinn interviews humanitarian Alisoun Mackenzie about how a new concept of ‘giving’ can create sustainable prosperity for business, humanity and planet.

Our 7 Graces community is comprised of some of the most remarkable people, all devoted to creating a new paradigm of business and marketing that is ethical and globally focused. They believe that the purpose of business is to serve humanity and planet by keeping our environmental, social and economic resources in a state of flow and ba...

Making Sure the ENERGY of Your Business is Right for YOU

Community blogger Sue Ellam shares her top tips for tuning into your energy so you can be authentic, confident and connected to your business and brand.

I believe every business has a unique ‘energy’. When I talk about the ‘energy of a business’, I mean how it makes people feel when they do business with you:

Do they get this feeling that you know what you are talking about and they can be confident in your professionalism?
Or, on the other hand, do they feel that there is something missing, an...