Lynn Serafinn's Blog: Trentino Genealogy, page 16

DIRECTNESS in Marketing and Life – 2 Years with 7 Graces Pt 4

Marketer and author Lynn Serafinn talks about the art of being DIRECT in our marketing and looks at 4 ways our lack of Directness can alienate our audience.

This month we’ve been celebrating the 2-year anniversary of the release of the book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell, which has since evolved into a global community, as well as a non-profit social enterprise called the 7 Graces Project CIC.

In Part 1, we looked at how the Grace of C...

Making Marketing an INVITATION – 2 Years with 7 Graces Pt 3

A look at the evolution of the 7 Graces philosophy. Today we explore how the Grace of INVITATION changes the way we measure the effectiveness of our marketing.

This month we are celebrating the 2-year anniversary of the release of the book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. Since that time, what began as a personal, idealistic vision is now an active, global community, as well as a non-profit social enterprise called the 7 Graces Project...

Inspiration in Marketing and Life – 2 Years with 7 Graces Pt 2

A retrospective tour of the evolution of the 7 Graces movement. Today we look at the Grace of Inspiration and how it differs from common pre-conceived notions.

As I mentioned earlier this week, this month marks the 2-year anniversary of the release of the book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. I wanted to do something special to celebrate how the 7 Graces went from a seedling concept in January 2010, to a bestselling and award-winning...

Connection in Marketing and Life – 2 Years with 7 Graces Pt 1

Lynn Serafinn takes a retrospective tour of the evolution of the 7 Graces movement over the past two years, and shares her reflections on each of the 7 Graces.

This month marks the 2-year anniversary of the release of the book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell.

As a book, The 7 Graces of Marketing did very well. During its launch, it became an international #1 bestseller in ethics, and sales/marketing. Later, it went on to become a 2012 f...

Email Marketing and Subscriptions – Do We Still Need Them?

Is email marketing dead? Marketer Lynn Serafinn looks at stats, shares her own experience, and asks YOU to contribute your own opinions for her upcoming book.

Leads Generation. Opt-ins. Subscribers. Mailing Lists.

These were the buzz words in marketing when I was building the online platform for my company back in 2007. The whole idea of Internet marketing was (or so the gurus said) to get people onto your mailing list so you could market to them on a regular basis via email. Innumerable traini...