Lynn Serafinn's Blog: Trentino Genealogy, page 7

Writing for The Huffington Post – Yes, No or Maybe?

Marketer Lynn Serafinn shares practical tips on how to become a guest blogger on The Huffington Post, and turn it into an effective marketing tool for your blog.

One of the world’s most popular blogsites is The Huffington Post (HuffPost). Modelled on traditional print newspapers, its articles cover world news, politics, business, entertainment, tech, media, healthy living and comedy, as well as special sections for black voices, gay voices, sports, crime, science, religion, horoscopes and ot...

Deepening Our Relationships with Clients – An Invitation

Marketing strategist Lynn Serafinn is offering free consultations to 10 special business owners who want to deepen their relationships with their clients.

Throughout most of August, I was on a journey – physically, emotionally and spiritually.

First I spent three amazing weeks in Trentino in northern Italy, the land where my father was born and where my paternal ancestors lived for many centuries (possibly millennia). I hiked through the Dolomites in the Alps. I explored ancient forests to t...

TIP: How to Fix Outlook if It Doesn’t Work With Windows 10

Ethical marketing consultant and former Microsoft Innovative Teacher of the Year, Lynn Serafinn, offers ‘calm’ and practical advice for upgrading to Windows 10.

It’s August. In Europe, that means one thing: summer holiday. Here in Britain, most people go away for at least a couple weeks during August, usually to get away from the ambiguous British summer (which, this year, was been grey, chilly and damp) so they can get to the heat of European holiday destinations like Spain, Greece or Italy...

Should You Start a Membership Site on Your WordPress Blog?

Marketing strategist Lynn Serafinn shares the pros and cons of setting up and running a membership website, and compares two plug-ins that could do the job.

This article is adapted from ideas presented in Chapter 13 of the book The Social Entrepreneur’s Guide to Successful Blogging by Lynn Serafinn (coming November 2015).

One of the most compelling applications for a WordPress blog is using it as a membership site. Many of my clients come to me curious about this, wondering how they can star...

Money Hype – What You’re Worth vs What Your BUSINESS Needs

Marketing strategist Lynn Serafinn challenges the ‘think big’ mentality, and shows how cash flow, not big bucks, is the key to a sustainable, ethical business.

About 8 years ago when I was still working as a life coach, I seemed to be getting several UK clients who had gone to an event by a world-famous personal development celebrity of the day. You know the ones – massive arena events where people are encouraged to dream big and end up doing a fire walk in bare feet. These clients said they...

How Our Assumptions Might Be Driving AWAY Our Blog Readers

Marketing strategist and blogging mentor Lynn Serafinn challenges the belief that talking about ourselves on our blogs brings our readers closer to us.

In Chapter 6 of my upcoming book, The Social Entrepreneur’s Guide to Successful Blogging, I discuss five of the typical assumptions about blogging that I believe can be damaging to blogging success. What I mean by ‘assumptions’ in this particular context are the unconscious beliefs we might have about blogging, our readers and ourselves, whic...

How to Get Rid of All Those FAKE Twitter Followers You Bought

Marketing Strategist Lynn Serafinn explains why buying Twitter followers is a BAD idea, how to tell if you’ve been scammed, and how to clean up your account.

One of the things I work on with clients is online platform building. In my view, an integral part of any online platform is the seamless integration of social media and blogging. I believe giving due care and attention to these two ‘layers’ of your marketing funnel is crucial in developing an ongoing relationship with your audience, wh...

Putting Down Roots – Gardening Tips for the Small Business Owner

Nancy Goodyear applies her grandpa’s age-old gardening wisdom to business growth, showing how strong roots and hard pruning are the secrets of a good harvest.

When you run your own business, whether it be a start-up or an older, more established business, you need to create space for it to develop. As your business grows, it will inevitably change. From time to time, you may need to stop and take stock, review where you are and where you’re going. You may find your business has changed sligh...

Tip of the Day for Small Businesses: Get It Down in Writing!

Community member Lubna Gem Arielle explains why trust is not enough when it comes to business, and why you should keep a written record of what was agreed.

As a small business owner or entrepreneur, it can be tempting to enter into business arrangements informally, believing we can rely on trust and being afraid we will insult or alienate our clients with a suggestion of formality. Funnily enough, I’ve seen ‘both sides’ succumb to this fear, believing it is to accommodate the other!

What se...

6 Questions Every Business Owner Should Ask Once a Year – Part 4

Ethical marketing strategist Lynn Serafinn offers a step-by-step guide to the ‘Where, When and How’ of your annual business plan. Part 4 of a 4-part series.

In my last three articles, I’ve been talking about why business owners should take time at least once a year to re-examine their business and marketing strategies. Throughout this series, I’ve been using six fundamental questions to help us delve into the matter:

Who?
What?
When?
Where?
Why?
How?

In Part 1, we looked at ‘WHO?’, exploring things l...