Intellect. Imagination. Empathy. 3 Keys to Customer Intimacy

Corporate business consultant Cindy Barnes explores how we can develop true empathy and become better at knowing, feeling and acting upon our customers’ needs.

These days, everyone talks about being customer centric and developing better and deeper customer relationships, yet few become truly outstanding in these areas. Customers know they have problems, but asking them about those problems and designing solutions to fix them is missing the point. During my many years as a business consultant...