Brian Meert's Blog, page 121

How to Turn Off Face Recognition on Facebook

April 24, 2018

Anne Felicitas

How to turn off face recognition on Facebook. #socialmedia #tech #privacy
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Facebook uses facial recognition technology to find people who are impersonating you, let you know when someone uploads a photo or video of you, and allow you to easily and quickly tag people in photos. With the recent Cambridge Analytica data breach, it’s understandable that you may feel uncomfortable with Facebook’s face recognition feature. Luckily, you can easily turn it on and off at any time. Here’s how.

Step 1: Click “Quick Help” then “Privacy Shortcuts”

Step 2: Click “See More Settings”

Step 3: Click “Face Recognition”

Step 4: Click “Edit”

Step 5: Click “No”

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7 Tips for Using Email Segmentation to Drive Conversions

April 23, 2018
Carylanne Crowne

7 Tips for Using Email Segmentation to Drive Conversions. #emailmarketing #marketing #business
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If you’re reading this, you already know that email is one of the most important assets a brand or organization should have. What you might not be aware of is the necessity of segmenting the subscription list. In a nutshell, segmenting your email list allows you to send the right email to the right person at the right point in time to achieve the right purpose. You wouldn’t speak to a new subscriber the same way you would to a customer who’s been with you for five years, so why do that in your emails?

Despite its widespread usage and the dominant presence of social media, email still feels very personal to many customers, and it provides a unique opportunity to connect with customers who’ve explicitly stated their desire to receive messages. This is a privilege not to be taken lightly. You should provide your email subscribers with thoughtful and personalized correspondence. If a subscriber is receiving irrelevant or out-of-date emails, you’ll notice spam reports and “unsubscribe” rates go up. You’ll also see a noticeable drop in conversions as people become disinterested in opening and engaging with your emails. Segmentation is the cure to the mass email blast disease.

If you’re sold on segmenting your list (hint: you should be!), here are a few ways to make the most of it. Keep in mind that this list is not comprehensive: there are seemingly countless ways to use email list segmentation to your advantage. It depends on your organization’s objectives and performance.

1. Use Optimal Fields on Subscribe Forms

It is important to make the sign-up process as simple as possible for your email subscribers. There should be a field for the email itself and at least a first name. Segmentation can begin with the sign-up process if you choose to include a checkbox section along the lines of “What are you most interested in?” with samplings of your business’ products or offerings underneath. Then, the subscribers can be organized into segments based on their areas of interest.

The more fields you add to a sign-up form, the less people are willing to complete the form. This is where it is important to know the “meat” of your offerings and to know how to display them in as simplified a manner as possible to maximize segmentation while minimizing the work required by the subscriber. Creating segments that are based on self-reported interest is more likely to drive conversations as your subscribers receive information crafted specifically for them.

2. Segment Customers by Product Interaction

Some mail programs like MailChimp will track certain data for you when a customer is interacting with your digital property. Sending various emails out to customers based on the products or content they last viewed or they most often view with a list of other items or services they might be interested in is an excellent way to boost conversions. It exposes the customer to the content they want to see without seeking it out. This spark can be enough to jumpstart a conversion. For instance, Isotoner (a glove and slipper manufacturer) segmented their email list based on each customer’s product interests and experienced an extreme boost in their email marketing revenue.

Not only can you segment customers based on which products they view but also what each customer does with said product or content, whether or not they are a free or paying account holder, how often they engage with emails from your business, and how often they make purchases. Depending on your organization’s goals, any number of these segments can be used to create a powerful email campaign specific to each customer. If one customer always buys holiday-themed socks around December, this can be categorized, understood, and used to send them similar offers on pajamas or casual wear that could be purchased in addition to the socks prior to December.

3. Determine Customer Type and Frequency

Some subscribers have never bought from you and never will. No matter how many emails you send them, they may never decide to make a purchase. On the other hand, there are likely many subscribers on your mailing list who have made a range of purchases from the many to the few. These frequencies of purchase interaction are each their own segment.

If you have a customer who has made repeat purchases or downloads, tag them as such and make sure to send them crafted campaigns that are on the offer-heavy end of the spectrum, showing that you appreciate their engagement and loyalty while simultaneously encouraging them to continue. If a customer hasn’t purchased anything, tag them regardless and create a campaign with incentivized offers that might lead them to convert. Send them a significant discount on a first order. The goal here is to get the right message in front of the right eyes to spark the most likely purchase.

4. Discover Subscribers’ Origins and Deepen the Segments

How did the subscriber end up on your list? Did they watch one of your videos? Listen to a podcast? Read your blog or an article you contributed elsewhere? Knowing this information allows you to see what kind of content your audience prefers and engages with. Furthermore, it tells you which of your products or services would make sense to pitch to certain customers based on their media preferences.

Send out a one- or two-question survey that can break down segments further to recipients. It can be about email frequency preference, specific interest, or the content they would like to see from your business in the future. This allows you to know who to notify when releasing new products, services, or content, and it doesn’t require more than a couple of clicks from the recipient.

5. Use Demographic Data

Different genders shop differently. The same goes for people living in different regions, working in different industries, and having different online interests. Email marketing can take advantage of this variety. If your product or service is based on a certain locale, region, or seasonal activity, you can appeal to customers in a specific location. Similarly, a marketer and an accountant are going to have differing software needs, backgrounds, interests, and skill sets. A B2B firm should not treat the two roles as similar in its email outreach. On a personal level, one customer might be a sports enthusiast and another an avid gardener or hiker. This knowledge is rife with information on how to shape each customer’s emails and offerings.

Adding the dimension of purchase history to demographic information is another way to enrich data for driving conversion. Perhaps a young lady in Seattle is in the market for new rainboots. She has bought outerwear from a company every spring for the past two years. Around the anniversary of the third year of purchase, the company can send her (and any customer similar to her) a listing of newly stocked women’s footwear and a discount to incentivize conversion.

6. Make Your “Didn’t Opens” and Abandoned Carts Their Own Segment

Don’t overlook those subscribers who don’t open your messages the first time around. It might be easy to assume these people don’t want to engage with your brand; however, making them their own segment, changing the campaign subject and wording slightly, and resending the email a week later could create a significant bump in your overall open rate (and subsequently conversions). It should only take a few minutes of your time, and it can make a world of difference.

A similar concept applies to those who have added an item to a shopping cart and then left the transaction incomplete. This segment simply needs a reminder sent to them, a spark of interest, to drive them back and close the sale.

7. Consistently Measure, Revisit, and Adjust

Data is the lifeblood of every business. Pick an email program that has robust segmentation features, like AWeber, MailChimp, or Vero, and use the built-in features to determine open, click-through, and unsubscribe rates. Every email you send should be with a specific goal in mind—for example, to reach the most people who are historically most engaged with your goods or services—so make sure everything is tracked as closely as possible. Remember the saying “What gets measured gets managed.”

As with most things e-commerce or conversion-related, segmenting your subscription list is a continuous game of sending, checking, measuring, and adjusting. Chances are you’ll never create a perfect email campaign so make sure you are tweaking and experimenting with new lists along the way. Automate processes that have higher rates of success. There are always countless options when it comes to managing email lists so don’t become complacent when it comes time to revisit them.

It should be clear at this point: there is no one-size-fits-all approach to email marketing. Use segmentation to your strategic advantage by creating measurable goals and outcomes, toggling lists and segments, and consistently re-evaluating. Choosing the right email program for your organization is vital to ensure you can consistently alter your segments, experiment, and evaluate email marketing data.

Caryl Anne Crowne is a contributing writer and media relations specialist for Allegra Network. She has over seven years of marketing experience and enjoys designing print campaigns most of all; however, most of her work revolves around her email account.

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Advertisers Now Have Full Screen Support for All Instagram Story Ads

April 21, 2018
Anna Hubbel

There’s no screen like a full screen when it comes to creative ads. In a business blog post, Instagram announced that all ads in Instagram Stories will now be automatically converted to full screen.

Making It Happen

So let’s say you have a photo or a video (under 15 seconds in duration). You have the media set to Instagram Feed aspect ratios (i.e., square or landscape). You also have the caption text to go with it. When you upload the media to Instagram, the platform will do three things to it:

Automatically generate a background gradient that works for the full-screen experience
Take the caption text and place it in Stories text font directly below your media
Give your ad a swipe up capability that links users to your specified destination (e.g., website or app)

And that’s all it takes to seamlessly transform your creative into a stunning, full-screen Stories ad.

There are a couple of factors worth noting with this latest update. One, if your creative is taller than square, the caption text will not display as it would if it were. In fact, it won’t show up at all. Of course, in its post, Instagram notes that this is the case “at this time,” so that may change sometime in the future. However, for now, if you want the full-screen experience complete with text captions, make sure to format your ads so that they’re no taller than a square.

Two, keep in mind that the Instagram post specifically reads, “text from the Instagram Feed or Facebook Feed unit will be added in Stories text font below the photo or video.” This means the transformation applies to Facebook ads as well. Stories that appear in users’ Facebook Feeds will also receive this full-screen support.

In case you’re still wondering why this update is significant, it’s worth emphasizing Instagram Stories’ popularity. The platform has over 300 million daily active users. Your Stories ads in full screen allow your message to be clearer and more apparent in users’ screens.

If you’re struggling to make the Stories platform work for your ad campaign, make a checklist of the six best creative practices for Instagram Stories ads.

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US Marketers Leaving TV for Digital, OTT

April 20, 2018
Sean Ross

US marketers leaving TV for Digital, OOT. #digitaladvertising #tvadvertising #ott
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Traditional TV viewership in the United States continues to decline steadily, owing in large part to the rise of direct competitors such as over-the-top (OTT) programming. Ad departments noticed: researchers from Emarketer expect domestic TV ad spends to drop to 31.6 percent of all ad revenue in 2018. This is down from nearly 34 percent in 2017.

TV ad spending grew in the United States between 2014 and 2016, but consumers have more options today.

OTT platforms “compete directly with pay TV by offering bundles of live channels at attractive price points,” explains Emarketer analyst Paul Verna. “Consumers who want to cut or shave the chord now have a wealth of options that didn’t exist a couple of years ago.”

Examples of OTT platforms include Hulu, Netflix, Roku, HBO Now, and YouTube.

Per Emarketer research, traditional TV audiences should decline to less than 296 million by 2019, or nearly 3 million viewers fewer than 2015. OTT viewership is expected to rise by nearly 23 million over the same timeframe.

It appears advertisers followed suit. Large departures from pay-TV subscribers to digital media translates to more ad dollars for big-names like Roku, whose 2018 ad revenues should increase 93.0 percent over 2017 figures. Emarketer expects total US digital ad spend to jump 18.7 percent year-over-year.

TV audiences (and advertising) should tick back up in 2020, researchers say, in response to blockbuster marathons such as the Summer Olympics and presidential election cycle. However, Emarketer believes TV ad spending will decline rapidly thereafter to less than one-quarter of all domestic ad spending in 2022.

Many OTT platforms are subscription-based, which means marketers cannot always shift marketing dollars from TV programs directly to other live-channel outlets. Large digital media sources like YouTube and Facebook could be the beneficiaries of big brands looking for large audiences.

Sean Ross is the founder and CEO of Free Lances, Ltd. and the director for 1031x.com. Previously, he was the former editor in chief for Financial Poise, an authority blog and website dedicated towards private business owners, legal advisors, and investors. 

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More People Use Facebook, But It’s Losing Younger Users

April 19, 2018
Anne Hubbel

More people use Facebook, but it's losing younger users. @emarketer #socialmedia #facts
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As the numbers continue to rack up, it’s impossible to believe that Facebook could ever stop being the most widely used platform. However, Emarketer’s latest social forecast shows that, while overall user count is high, Facebook is losing younger users.

Although 60.6 percent of US Internet users are on Facebook, Emarketer predicts the platform’s share will drop to 60.2 percent by 2022. Why? Because teen users are gradually switching to Snapchat as their preferred platform. In fact, Emarketer says the drop in Facebook users under the age of 25 will range between 5.6 percent and 9.3 percent in 2018. That’s 2.1 million users leaving the platform.

Snapchat, on the other hand, isn’t looking too shabby in regards to its user base. Emarketer says 68 percent of Internet users in the 12 to 17 age range will use Snapchat by the end of 2018. That percentage is much higher than Facebook’s (47.2 percent) and Instagram’s (43.6 percent) for this particular age group.

That’s not to say Facebook is performing poorly by any means. The social network is still expected to rise 0.9 percent to 169.5 million users in 2018. This rise, however, will come from older demographics.

Let’s not forget about Instagram. Where Facebook falls short in teen usage, Instagram picks up the slack, as will be evident by an increase of 13.1 percent to 104.7 million users. Emarketer says adults in the 35 and older age range are the primary reason for this growth, as this demographic tries to connect with younger family members who are on Instagram more than Facebook.

Change Is in the Air

As expected, users will use social networks more and more this year. Emarketer says about 200 million users in the US will use a social network monthly—that’s a rise of 2.6 percent over 2017 and a 60.5 percent chunk of the US population.

In addition to the increase of social networking use, as well as the aforementioned demographic shifts between platforms, there will also be shifts in devices. As previous research has shown, more and more users are accessing the Internet and social platforms from their mobile devices. In fact, 93.4 percent of US users access the Internet from their smartphones.

Since more users are on their mobile devices than ever before, Snapchat and Instagram are likely seeing better growth in younger users for this very reason. These two platforms are very mobile-friendly and visual, two elements that younger demographics enjoy. And the more younger users turn to these platforms, the more older demographics will also turn to them as a means of staying connected with family.

Again, that’s not to say we’re going to see the downfall of Facebook. The mega platform has simply hit a small bump in the road. As we continue to see year after year, month after month, week after week, Facebook is constantly evolving. Even amidst heated discussion over the misuse of the platform during the 2016 US Presidential Election, Facebook will keep fighting the good fight. And it likely means change (for the better) is in the air.

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Facebook Pays People to Report Data Abuse in Bounty Program

April 18, 2018
Anna Hubbel
Facebook COO, Sheryl Sandberg, photo courtesy of Facebook Newsroom.

Facebook realized that preventing data abuse is too big a task to conquer alone, even for a massive social network with some of the world’s most brilliant minds working behind it.

As part of Facebook’s response to the Cambridge Analytica scandal, the company recently launched the Data Abuse Bounty, a program that rewards users who report misuse of data. Facebook created this program to uncover misuse by app developers.

Facebook’s Head of Product Security Collin Greene announced the program in a post. Greene says Facebook had been working on the program “as part of [their] efforts to more quickly uncover potential abuse of people’s information.”

The Data Abuse Bounty program was inspired by Facebook’s bug bounty program, which rewards users who bring potential security issues to the company’s attention.

Greene explains that the program only rewards individuals with reports containing undeniable proof that an app is illegally collecting users’ data to hand off to another party for scams or manipulative political messages. The monetary reward does not have a maximum limit, but Greene says Facebook has given out as much as $40,000 to individuals with significantly impactful reports made through the bug bounty program.

“We’ll review all legitimate reports and respond as quickly as possible when we identify a credible threat to people’s information,” Greene said in the post. “If we confirm data abuse, we will shut down the offending app and take legal action against the company selling or buying the data, if necessary. We’ll pay the person who reported the issue, and we’ll also alert those we believe to be affected.”

Greene says the program is a work in progress, which means it may change based on user feedback.

Is It Enough?

The Data Abuse Bounty program is only one of many steps Facebook has recently taken to recover from the bad press stemming from the misuse of its platform during the 2016 US presidential election. At the end of March, the network made Privacy Shortcuts to make it easier for users to find their privacy settings. Throughout the month of April alone, the network established increased restrictions for apps, gave users clear app controls, and increased ad and page transparency. Additionally, the company is improving its review of ads, photos, and videos to crackdown on fake news.

But is it enough? Maybe yes and no.

As commendable as Facebook’s efforts may be, it’s impossible to eliminate data misuse altogether. There is always going to be a brilliant individual who knows how to deceive the system.

That being said, users should find comfort in Facebook’s attempts to improve the security of its platform. The bad press has undeniably been a major wakeup call for the network, meaning increased diligence and an overall safer social media experience can be expected going forward.

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Facebook Makes Split Testing Easier with New Update

April 18, 2018
Anna Hubbel

To ensure you’re using the Facebook campaign that delivers the best results, you have to frequently split test. Split or A/B testing is experimentation with different creative or ad elements to better your ads. To make split testing easier, Facebook recently introduced an update that integrates split testing into your preferred workflows.

Split Testing in Quick Creation Flow

You can now split test in the Quick Creation workflow. Previously, you could only test in Ads Manager’s Guided Creation workflow. This is great news if you prefer the Quick Creation flow.

Split Testing with Engagement Optimization

You can now easily split test for campaigns with the engagement objective. That includes ads optimized for post engagement, page likes, and event responses. Additionally, you can now split test for ads optimized for catalog sales, conversions, app installs, reach, video views, traffic, and lead generation.

A New Reporting Dashboard

To help you determine which split test result is the best one for your objective, Facebook added a new reporting dashboard. Previously, you could compare to find the lowest cost per result. Now, you can also compare standard KPIs such as CPM, CPC, and CTR.

Seamless Duplication

When you’re conducting multiple split tests, you can now easily duplicate a split test without losing existing test settings. If you need to refer to prior split test templates when restarting a test or developing a new test, you can seamlessly do so.

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7 Changes Facebook App Developers Should Look Out For

April 17, 2018
Anna Hubbel

Over the last several weeks, users have been asking one question: which apps have access to our personal profile information?

The Cambridge Analytica scandal has shaken people’s sense of security and trust. After all, when Russian-American academic Aleksandr Kogan gave the personal information he had collected from millions of Facebook users to the data firm, he did it through a simple app. Even Facebook didn’t realize at first what the app did with the information after that.

Users want a safer online experience. However, any changes will also affect app developers. Recently, Facebook announced several changes it hopes will restrict data access on its platform. In a post, the company said it plans to roll out even more changes over the coming months, but these are the most important ones at this time.

1. Events API

Previously, app developers could receive app access to events users host or attend. Now, Facebook is removing access to guest lists or posts on an event page for all apps that use the Events API. That way, when app developers receive app access to event information, they cannot gather information about other users attending or hosting the event that didn’t grant access.

2. Groups API

App developers using the Groups API now require approval from both Facebook and a group admin to have access to a group’s content. Additionally, apps that are approved will now be unable to view group member lists or personal information attached to posts in the group by individual members (e.g., names and profile photos). Up until now, all apps needed to access content was approval from an admin.

3. Pages API

Going forward, app developers using the Pages API, which previously allowed apps to see posts or comments on any page, will now require approval from Facebook.

4. Facebook Login

Facebook says it’s tightening its review process for request to access check-ins, likes, photos, and other such information. Additionally, apps are no longer allowed to request access for information related to religious or political views, relationship status and details, custom friends lists, education and work history, fitness activity, book reading activity, music listening activity, news reading, video watch activity, and games activity.

5. Call and Text History

Facebook says it’s deleting all call and text logs that are over a year old. Going forward, any information uploaded for this opt-in feature for Messenger and Facebook Lite will exclude broader data such as the time the calls are made.

6. Instagram Platform API

For this API, Facebook has immediately removed access or viewability of various public content elements for Instagram, including the following:

Follows and relationships
Commenting on public content
Access to media
Information about “likes”
Searching for users
Subscriptions that notify users when media is posted
Some information on public content returned through hashtag and location search: name, bio, comments, commenters, follower count, following count, post count, and profile picture.

Additionally, the ability to view public media on a user’s behalf will be disabled come December 11, 2018. The ability to view a user’s own profile info and media will be disabled come early 2020.

7. App Controls

Last but certainly not least, there’s now a new link at the top of News Feeds that shows the apps that have access to users’ data through Facebook. This means they can also remove apps that have access to their data.

In addition, Facebook says it will inform users individually if their information was deceptively shared with Cambridge Analytica.

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5 Key Qualities of a Perfect YouTube Channel

April 16, 2018
Leah J. Thurber

5 Key Qualities of the Perfect YouTube Channel. #socialmedia #youtube #influencer
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Okay, I have to admit. There is no perfect YouTube channel. The title is a bit of a misnomer. The reason? Perfection means there is only one way to do something, one route to walk. But that’s not true. We all like different content. Some like serious videos, others like cat videos, and a third group prefers discussions of esoteric topics. That variation means there is no one route forward.

But that’s a good thing. You see, if there was a perfect way to make a channel, then there would be no hope for those of us getting started, those of us with a limited budget, those of us who like to do things differently. The fact that different people want different content gives us different ways to be successful. That’s what we’re focusing on today, the different ways to make a successful YouTube channel.

1. SEO Optimized Text and Titles

You might think that your video is the only thing that matters. That’s obviously true. If it’s crap, then it won’t attract a great deal of attention. At the same time, it certainly isn’t the only thing that matters. What is just as important is your video’s title and description. Why is that? One word: search.

Though the day that search engines will be able to analyze videos and figure out what they’re about isn’t that far away, it hasn’t arrived yet. That means one of the main elements search engines use to decide which video is relevant is the text that surrounds it. That’s why it’s so important.

To make the most of titles and text, make sure that you include a lot of the keywords that people will use to find your videos. This means you must include all of the names of the people that were involved, words that describe the nature of the video, and so forth. Doing this will help people find your video.

2. Content for Both Newcomers and Loyal Followers

You want to create content for people who don’t know you and people who do. If you think that sounds inane, bear with me. The truth is content isn’t always the same. Content for a wider audience has broad appeal and stands alone. For example, you might create a video for newcomers about grammar or blog writing. Those, however, may not be that interesting to your followers. If you created a channel that helps people write their dissertations then the majority of your content should be about dissertation writing to keep loyal followers happy.

By creating content for these two different groups, you’ll avoid creating content that’s meant for all but pleases nobody. Instead, you’ll create content that excites newcomers and keeps current followers loyal.

Which is more important? The newcomers or the loyal followers? That depends on how many followers you have. If you have none then you should create content that appeals to all. But the moment you get a decent following, that changes. The bigger the following, the more you’ll focus on loyal followers. Why? Because turning a newcomer into a regular follower is really hard. So, a much better idea is to make sure your loyal followers return and stay happy. Even better, enthusiastic followers often spread the word on what you’re doing and, in that way, draw in new audiences. So, whatever you do, don’t neglect them.

3. An Angle or Niche

There is one reality you’re going to need to face on YouTube and that is you’re late to the game. There is already a huge number of established YouTube channels out there that draw in the lion’s share of the audience. What’s more, they have some serious mullah behind them, making it very hard to compete.

Does that mean you shouldn’t even try? No, not at all. But you do need to approach things differently. You’re not going to win by doing what they do. Instead, you need to find something that differentiates you. This means finding a new angle that nobody has done or focusing on an audience that doesn’t get enough attention. Of course, to get there you do need to do research. You have to figure out what those audiences are and what they are interested in.

Yes, by focusing on a niche you are limiting your audience’s size. But, at the same time, you are more likely to build an audience that is enthusiastic. An enthusiastic audience comes with serious benefits because they are more likely to stay loyal, to be supporters, and to share your content.

4. An End Card

An End Card is the slide that shows up at the end of each video. A lot of youtubers don’t use it. That’s a shame because an end card can help you convert your hard work into results, such as new subscriptions or more views on your other videos. For that reason, learn to create interactive End Cards and convert a great deal more of your audience.

5. Quality and Regularity

There are two things you need to do for your YouTube channel: you have to publish regularly enough so people don’t think your channel is dead while producing high quality content that they feel is worth watching. Those two things can pull you in different directions. After all, making a good video is a time-consuming process, and you’re only going to have so many good ideas in a given time.

Still, you have to find some rhythm that you’re happy with and that you can manage without stressing yourself out. This is particularly true if this is something that you’re doing for enjoyment and not for money. After all, the moment it no longer becomes enjoyable for you, you’ll start to wonder why you’re doing it. And that’s not a good place to be.

What’s more, when you’re there, the quality of your content will also start to suffer because you’re less likely to have the time or inclination to go that extra mile. It’s often better in such situations to take your foot off the gas a little bit so that it stays enjoyable. Otherwise, there is a good chance you’ll quit, and that’s a shame for all the work you’ve put in.

Keep at It

Building up anything online is, unless you have a lot of money to throw at it, a long-term affair. You will build up slowly, with an ever-wider audience creating more opportunities for your content to spread more widely. It’s like the roots of a tree spreading outwards from the trunk. There is a lot of resistance.

To be effective, you therefore need to keep moving forward. Remember to create new videos regularly enough that your follows will continue to come back. The key to success in life is a great deal of tenacity.

Leah Thurber writes content for OkDissertations and writes guest posts in her spare time. She likes to write about new marketing trends, content marketing strategies, social media, and content writing. You can follow her on Twitter @leahjthurber.

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Firefox Focus Prevents Facebook from Tracking Users on Mobile Devices

April 14, 2018
Anne Felicitas

Firefox Focus Prevents #Facebook from Tracking Users on Mobile Devices. #blocking #protection
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After the public learned that Cambridge Analytica secretly harvested personal information from 87 million Facebook users, Mozilla launched a browser plugin, Facebook Container, that prevented Facebook from tracking user activity. Recently, Mozilla released another blocker, Firefox Focus, a mobile-device version of the Facebook Container.

Firefox Focus is a lightweight mobile browser designed to prevent Facebook from tracking users’ web activity outside of the social media platform. Firefox Focus blocks by default trackers that include analytics trackers, social sharing trackers, and advertising trackers. The plugin also features an erase button that deletes users’ browsing history including passwords and cookies.

Much like the Facebook Container, Firefox Focus is unlikely to significantly affect the Facebook Pixel, a Facebook tracking tool. According to one Facebook representative in an email, “While this extension does not block the Facebook Pixel from firing, you could see a small decrease in events measured by Facebook pixel from people who use Firefox and have installed this browser extension.”

Even Mozilla explains that the Facebook Container does not completely prevent Facebook from tracking users.

“The difference is that it will be much harder for Facebook to use your activity collected off Facebook to send you ads and other targeted messages,” Mozilla said in a statement.

Despite Mozilla’s effort to protect users’ web activity, there is no guarantee that users will download the plugins or, if loyal Chrome users, switch to Mozilla to use the Facebook Container and Firefox Focus.

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