Jock Busuttil's Blog: I Manage Products, page 10

PRODUCTHEAD: A little (self-)respect

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADproduct flowers

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Product people are tired of being held up to unrealistic standards

It important to remember what’s in your control and what isn’t

Now is the time to be extra rigorous with finding product-market fit

hello

Some guy called Marty Cagan has released a new book, T...

PRODUCTHEAD: Product-led growth product management (wut?)

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADhigh & product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Product-led growth:

is a strategy where the product itself sells itself through features and usability

can create self-perpetuating growth loops

can be even more effective when combined with growth product management company-wide

hello

My LinkedIn feed at t...

I want to update my pricing strategy. Where do I start?

Hi Jock,

My product currently has one tier of per-seat pricing for all customers. I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where do I start?

Thanks,

M

Hi M,

There’s lots to consider about pricing strategies, so here’s a potted summary of a few things to think about.

Kano model

Given you want to differentiate your pricing for different user / customer segments, one starting point to consider is the Kano model. This is ...

PRODUCTHEAD: On brand

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADtalk show product manager

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Brand provides emotional context, which creates a contact between you and your customers

Brands evoke a subtle mix of people’s hopes, dreams and aspirations

Apple’s famous “1984” Super Bowl ad began a branding campaign that portrayed it as a symbol of counter...

PRODUCTHEAD: When everyone’s using genAI to apply for jobs

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADproduct a

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Larger companies are far more likely to hire for intern, junior or associate level PM positions, but competition will be greater

Product success comes from the way its product manager makes decisions, thinks, communicates and relates

hello

The job market for product m...

PRODUCTHEAD: A deep dive into crowdfunding

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADproduct babies

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

“First comes the crowd, then comes the funding.” — Brad Guigar

Done well, a crowdfunding campaign helps with market validation and publicity, as well as raising cash

Make sure you repay your campaign backers’ loyalty, faith, and patience

hello

There is a certa...

PRODUCTHEAD: Navigating change

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADhail to the product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Navigating change is hard because we don’t want to be seen as villains

Don’t simply cut-and-paste another company’s organisational model without understanding the context

Consider how the members of your team will understand the change, embrace it, and work through...

How do I make my product roadmap a better communication tool?

Hi Jock,

My product roadmap is not getting the right information across to other people in my company. In particular, my customer success and marketing teams are struggling to plan their work for upcoming product releases. I’m also not sure how I can show my roadmap’s relationship to the half-yearly OKRs we set. How can I improve it?

Thanks,

J

Hi J,

First and foremost, your product roadmap is a communication tool, so if people are taking away the wrong message or not getting...

PRODUCTHEAD: In search of deeper alignment

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADeverything in its right product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

A precursor to alignment is a clear product strategy

Alignment needs you to tell the same story over and over

Creating an assumption map can help to verify whether the team is actually aligned

hello

We talk about alignment all the time in prod...

PRODUCTHEAD: What if …?

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADbanana product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Scenario analysis frees you to consider how things would be different without limiting constraints

Innovation can occur when challenging received wisdom on what is possible or not

Scenario analysis can also help you to consider alternate strategies in a dynamic ma...