I want to update my pricing strategy. Where do I start?

Hi Jock,

My product currently has one tier of per-seat pricing for all customers. I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where do I start?

Thanks,

M

Hi M,

There’s lots to consider about pricing strategies, so here’s a potted summary of a few things to think about.

Kano model

Given you want to differentiate your pricing for different user / customer segments, one starting point to consider is the Kano model. This is ...