Robbie Kellman Baxter's Blog, page 16
August 10, 2020
What Twitter Should Be Thinking About With Their “Gryphon” Subscription
In early July, a rumor spread that Twitter was working on a subscription offering. People had noticed a Twitter job description that mentioned a subscription and payments project, code named “Gryphon”. The job description indicated that the subscription platform they were designing was meant “to be reused by other teams in the future”. Twitter CEO Jack Dorsey […]
August 3, 2020
Points-Based vs Premium Loyalty Programs (or Wendy’s vs Burger King )
The Wendy’s Company recently announced a points-based #loyaltyrewards program. I am surprised. I’m not surprised that they’re investing in a membership to drive greater engagement among their existing customers. They saw a big drop in net income in the first quarter of 2020 (down 54.7% to $14.4 million). In this new Covid-19 reality, Wendy’s needs to build new […]
July 30, 2020
Why and How I Created a New Podcast…Subscription Stories: True Tales From The Trenches
Last year, when I spoke at The Subscription Show in Boston, someone from HBR asked me what my podcast was called. That innocent question got me thinking. Why don’t I have a podcast? I did have a file called “podcast notes” that I’d been adding to for two years. I hadn’t spent anywhere near as much time thinking about podcasts […]
July 28, 2020
Amazon Prime vs Walmart Plus
Walmart recently announced a new membership offering, Walmart Plus. For just under $100 (vs Amazon Prime’s $119), your membership will get you two day free shipping, like Amazon Prime, plus same-day grocery delivery, and discounts on fuel from Walmart gas stations. There will likely be other benefits, like preferred access to the best delivery times, […]
July 20, 2020
Building Community in the Membership Economy with Gina Bianchini of MightyNetworks
Recently, I invited Gina Bianchini, founder and CEO of Mighty Networks, to be my guest on #linkedinlive to talk about the role of community in the Membership Economy. We had a far reaching conversation that touched on the role of neighborhood communities, debated the value of a community around Diet Coke and how to handle […]
