Robbie Kellman Baxter's Blog, page 18
May 18, 2020
10 Common Questions About Subscription Models Answered
Whenever I speak about membership and subscription models (which is often) I receive questions about subscription model best practices. I thought it would be useful to answer a bunch of the most common “real world” questions. Maybe these are the same questions you have. Or maybe they raise new questions for you. If you have […]
May 12, 2020
The Future of Live Gatherings and What It Means for Your Forever Transaction
A few weeks ago, Facebook announced they’re canceling any large physical events with 50 or more people through June 2021. (Some they’ll hold as virtual events.) Microsoft announced something similar. Many organizations are allowing no business travel through at least June of this year. It looks like many organizations are going to be “virtual only” […]
May 11, 2020
How Influencers, Subject Matter Experts and Small Business Owners Can Build Subscription Revenue
I’ve been noticing something funny recently. As I make my rounds being interviewed by podcasters, influencers and subject matter experts, the conversations turn from “advice for listeners” to “advice for the host”. In other words, these solopreneurs, subject matter experts, and social media celebrities are trying to figure out how to build a viable, profitable […]
April 27, 2020
10 Ways to Reduce Subscription Churn –Even Now
This is a strange time. Many businesses are dealing with dramatic declines in revenue, and many families have lost their jobs. Even people and organizations with surplus are cutting back on spending. One segment of the market that is proving to be particularly resilient is businesses that use subscription pricing and prioritize long-term relationships over […]
April 13, 2020
Launching in a Crisis
his article is based on some of the ideas that came up last week in my LinkedIn Live Session. I’m a beta tester for this new feature, which allows for a more direct, realtime and raw connection with the community. I’ll be LIVE every Friday at Noon Pacific. If you follow me on LinkedIn, you’ll […]
April 6, 2020
How to Hold Onto Your Customers in a Crisis–and For the Long Term
Subscription-based businesses seem to be the most resilient during this time of crisis. With predictable recurring revenue, they have greater flexibility to withstand the storm. But there’s more to it than just revenue. To hang onto customers during a crisis, you need to build a forever transaction with the people you serve. Around the world, […]
March 30, 2020
What can Subscription Businesses Learn from CrossFit–During This Time of Crisis, and Generally
This, the 100th in the series, is a special article. It is co-written by my sister Hildy Kellman Agustin. Hildy has been a CrossFit member for the last 10 years, and is a psychologist in private practice. She brings great perspective on the role of community and belonging, as well as her own experience as a […]
March 23, 2020
In Crisis, What Should be Free(mium)?
Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall Street Journal and Bloomberg News are a few of the many publishers that have removed the paywall in front of coronavirus-related content. In other words, non-subscribers have access […]
March 21, 2020
Why Subscriptions are Everywhere and What it Means for You
Every organization is trying to build a “forever transaction” with the people they serve. They want predictable recurring revenue, a direct relationship that avoids intermediaries and they want behavioral data that allows them to continue to plan for the future. The good news is that customers are comfortable with subscriptions, and that there is a […]
March 16, 2020
Zoom: A Company Building Forever Transactions (and Some Tips for Distance Learning, Collaboration & Presentations)
I’ve been a fan of Zoom for awhile. I pay for their highest tier subscription, which includes cloud-based transcripts, 500 participants in a call, and a bunch of other cool features. It’s allowed me to stay connected to clients, colleagues and family even when I’m traveling, which is often. Zoom is a subscription business and […]
