Robbie Kellman Baxter's Blog, page 13

YPO’s Scott Mordell on a Subscription that Makes CEOs into Superusers

Scott Mordell was CEO of the Young Presidents Organization, or YPO, from 2011 through 2020. What is fascinating about YPO is how intensely engaged their community is.  Members will move mountains to make sure they can attend their regular meetings, despite the fact that they’re among the busiest people in the world. Many of them […]

30 Days to a Stronger Network in 2021

A few years ago, my sister asked me to co lead a workshop to help a group of her fellow psychologists build their professional network. Here’s how she opened the event: “I know most of us really don’t like networking, and I’m glad you’re here anyway. For most of us networking is worse than a […]

The Value of Subscription Businesses and How to Sell Them for More With John Warrillow, Author of The Art of Selling Your Business

Customers often come and go, so what does it take to make them stay? The simple answer is to make your product part of their lifestyle by building that forever transaction with subscriptions. Inviting a special guest to take us deeper into this topic in today’s show, host Robbie Kellman Baxter sits down with John […]

The 3Cs of Today’s Subscriptions

Content. Community. Commerce If you’re working on a new subscription offering, it’s worthwhile to explore each of these three as potential benefits. Content Content is a broad category that includes information or entertainment which can be digitally consumed by the subscriber. “Subscribe and get access to our articles, videos, music, courses, etc.”. Media companies and […]

B2B Subscription Secrets for Sales: How to Build a Forever Transaction with Your Customer

Selling is hard. You have to find the prospects, attract their attention, build their trust, understand their needs and goals, and then get them to sign the agreement. It’s much easier to keep the customers you have, and focus on extending and expanding that relationship. That’s why there’s been an explosion in the “Anything-as-a-service” models […]

The Subscription Model is Set to Disrupt Manufacturing. Here are 3 Mindset Shifts Leaders Will Need to Make

Start thinking of the people you serve as members who “belong” to your organization—and this means that they trust you to do right by them. That trust is necessary in driving a forever transaction, and what makes your customers never want to leave.

Does Freemium Still Matter?

Unlike a free trial, freemium is an ongoing membership which provides real value for free. Freemium may be used to care for members, to benefit the community or to build brand awareness. Just be aware why you are offering freemium and how it supports your mission.

2020 Reading List for Subscription Practitioners

Ever since my new book, The Forever Transaction, was released in spring of this year, I have been getting asked “what else to read”. I’m happy to say that there are now so many great books about building a membership-mindset, using subscription pricing, ensuring customers are successful and customer-centricity than ever before. There are also wonderful […]

Rethinking Your 2021 Sales Kick Off With a Membership Mindset

The time leading up to American Thanksgiving is often especially busy, with a combination of major conferences, ambitious sales goals and, of course, planning for the upcoming year before people check out (physically and/or mentally) for the holiday season. You’ve probably spent some time already thinking about your goals for next year, and what you […]

Next Gen Subscriptions (or The Membership Economy, Part 2)

People are always asking me “What’s next for subscriptions?” It’s hard to answer, because in this increasingly crowded space, everyone seems to have a subscription offering, and each one is a little different. However, the one challenge all organizations seem to be facing is how to build a subscription in an interconnected world. Subscriptions, First […]