Robbie Kellman Baxter's Blog, page 15

10 Tips About Subscription Pricing

I probably get more questions on pricing than on anything else relating to building subscription models. So I thought I’d dedicate today’s article to some best practices for pricing subscriptions. Keep it simple. There are so many terrific subscription billing platforms and digital tools these days. When it comes to pricing, anything is (from a technical […]

Ep9: charity: water’s MZ Goodman on Bringing Subscriptions to the Nonprofit World

Don’t You Hate When They Hide the Cancel Button?

at the heart of Cancel Anytime is what I call a "membership mindset" where your whole organization is focused on the long-term relationship with the subscriber, and the trust that such a relationship depends on.

Ep8-Emory University’s Dan McCarthy on a New Approach to Valuing Companies

How to Scope and Define an Internship

The needs of a new subscription business change rapidly, especially early on. Before organizations invest in technology infrastructure, they often serve subscribers in a more labor-intensive way. This is a good strategy for businesses to take as they work to refine product market fit and race to launch that first offering (minimum viable product) into the […]

Ep7-INMA’s Greg Piechota on the News Industry’s Big Bet on Reader Revenue

Online Teaching, The Forever Transaction and The Global Pandemic

Last week, my friend Dan posted this photo of his desk. Many of you in the world of subscriptions, customer loyalty and membership are already familiar with the work of Emory’s Daniel McCarthy. He’s a great researcher and an all-around curious and insightful person. I got to know Dan because our work overlaps in many ways. […]

Ep.6 – HP Instant Ink’s Anthony Napolitano: Reinventing the Razor & Razorblades Model by Focusing on Subscriber Outcomes

Apple ONE (Or the Pros and Cons of Subscription Bundles, Rundles and Partnerships)

Rumors are flying about Apple’s emerging bundling strategy. Apparently they are getting ready to launch several tiers of new bundled subscriptions, incorporating different combos of the following: Apple Music, Apple TV+, Apple Arcade, Apple News+ , iCloud storage and eventually a new Fitness offering. It makes sense. We’ve already seen the power of Amazon Prime, […]

Ep.5 – A&E Networks’ Piper Rosenshein on Standing Out as a Niche Player in the Streaming Wars