Robbie Kellman Baxter's Blog, page 2

From Layoff to Impact Award: My 23-Year Journey with the Membership Economy

23 years ago, I was laid off from my job after my second maternity leave. My boss called me into her office my first morning back to tell me that they were laying off most of the marketing team and that I would be part of the cuts. I had a toddler and a newborn, […]

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The Changing Landscape of Subscription Apps

Subscription Apps have changed dramatically in the past few years–the way that the apps interact with the platforms, payment approaches, and the mindset of the app developers–we’re in a new world. I recently spoke with Alex Kudelka and Karan Tibdewal of Glassfy about best practices in subscription apps. Below is a transcript of our conversation […]

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Why Your Subscription Model Isn’t Working

While the benefits of a subscription model are clear, the shift can be emotionally taxing for employees. This is especially true for long-time employees and senior staff who might experience fear and uncertainty about what the change means for them. They may resist learning new skills, fear losing their influence, or simply prefer the old […]

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How to Scope and Define an Internship

The needs of a new subscription business change rapidly, especially early on. Before organizations invest in technology infrastructure, they often serve subscribers in a more labor-intensive way. This is a good strategy for businesses to take as they work to refine product market fit and race to launch that first offering (minimum viable product) into the […]

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Key Retention Metrics That Will Make or Break Your Subscription Business

Tracking retention is important. And most organizations track retention.  But you need more than that one metric to manage your business. By the time you lose a customer, it’s very hard to win them back. So you want to measure other things-, leading indicators that can help you improve retention from the moment someone becomes a […]

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Make Any Business a Subscription Business

A subscription is a tactic, not a strategy. Subscribers subscribe because they have an ongoing problem they wish to be solved or a goal they need to achieve. They believe that your business has the solution to their problem. And when you solve that problem, you are providing value. When you provide value, you are […]

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Retaining Subscribers in a Downturn

Subscription businesses are more resilient than more traditional, one-time purchase models. This benefit is just one more in a long list of reasons that make subscriptions the hottest pricing structure of the past 5 years. Organizations like subscription revenue because of the predictable, more profitable, cash flow, the direct-to-customer relationship, and the greater potential for […]

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Building Stronger Connections: 7 Strategies to Enhance Member Engagement

Communities are an increasingly important tool for businesses to build engagement, loyalty, and revenue. However, creating a community that is sustainable and valuable requires much more than just announcing that you have a community and waiting for people to reach out and engage. It requires creating an environment where members are not just passive observers […]

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Why Dating Memberships Are Going UpMarket…and How to Create Your Own Premium Subscription

There are so many subscription apps for dating—Tinder Match, Hinge, OkCupid, etc. But the new(ish) thing is higher tiers. Now that “everyone’s on dating apps”—from young adults looking for casual connections to the over 50 crowd, as well as people in every niche and region, there’s more room for specialization. We’ve seen specialization by interest […]

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How Superusers Can 10x The Value Of Your Company

All true entrepreneurs care about their business’s valuation. The valuation of your business is important. If you can sell the company you’ve built or sell part of it, you have an exit strategy—a way to be paid not just for the work you do on an ongoing basis but for the business you have built. […]

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