Robbie Kellman Baxter's Blog, page 6

Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton

  The world of B2B subscriptions has changed a lot since companies like Salesforce first paved the way for what would become known as Software-as-a-Service. And while there are hundreds of marketing and sales-oriented SaaS products, it’s taken a lot longer for the subscription model to be fully embraced in the CFO’s office. Randy Wootton […]

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Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times

If your subscription uses a freemium model, it can be tricky to decide what’s always free, what’s free for a while, and what’s always behind the paywall. Knowing how to manage people at each stage of the funnel can be really challenging. Today’s guest, Ken Houseman, is an expert on both the strategy and the […]

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Season Five Wrap-Up and Season Six Sneak Peek

As we wrap up Season 5, we’re reflecting on the amazing guests we had, and all of the wisdom that was shared. — Listen to the podcast here: — Season 6 is launching soon, but while you wait, catch up on our most recent season. Some of Season 5’s most popular episodes include Mighty Network’s […]

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Keeping Complex IOT Subscriptions Simple for Customers with Samsara CPO Jeff Hausman

Subscriptions are going beyond software, content, and community, and increasingly are providing access to the physical world. The internet of things lends itself well to providing subscribers’ ongoing benefits, blending data from sensors and cameras with sophisticated software. This type of subscription can be complex to build, but has to provide value that is simple […]

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Subscription Models and Innovation with Columbia’s Rita McGrath

To launch a successful subscription business, you need to think like an innovator. But what does that really mean? Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery […]

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Subscription Pricing for Value with Mark Stiving

Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That’s why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in […]

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Scaling Membership for the Long Game with Pavilion Founder Sam Jacobs

  Subscriptions require playing the long game, something Sam Jacobs, founder of Pavilion, understands. With 10,000 paying members, Pavilion was designed to attract and engage entrepreneurs and revenue officers, some of the busiest and most fickle of people. Sam believes kindness and generosity have contributed greatly to his success and his well-being. In this episode, […]

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The Legal Side Of Subscriptions With Davis+Gilbert Partner Paavana Kumar

If you haven’t been focused on subscription compliance before, you definitely need to start paying attention now. The Federal Trade Commission (or FTC) is getting serious about cracking down on “dark patterns” in the world of subscriptions.  They recently filed a lawsuit against Amazon for enrolling consumers in Amazon Prime without consent and for what […]

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Building a DaaS Subscription Business in Europe With Acer’s Mailin Jappé

The Device-as-a-Service (DaaS) Market is expected to Surpass $190 Billion by 2026, according to Market Research Future. That’s a compound annual growth rate,of of 55.8%. Acer is at the forefront of that wave, and today’s guest, Mailin Jappé, launched and now runs Acer’s DaaS business for Europe, the Middle East and Africa (EMEA). It’s hard […]

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Mastering the “Subscription Marketing” Mindset with Anne Janzer