Robbie Kellman Baxter's Blog, page 8

Maximizing Customer Lifetime Value in Volatile Times with Paul Larsen of Optimized Payments

Building an Educational Subscription at Scale with LinkedIn Learning’s Jill Raines

  You’re probably all familiar with LinkedIn Learning, formerly known as Lynda.com. It’s LinkedIn’s professional development platform. They offer more than 18,000 video courses available via subscription. There’s a huge range of educational topics covered—from how to use Adobe Aftereffects, to how to have difficult conversations, to the fundamentals of customer success. Consumers can subscribe […]

How Employee Experience and Customer Experience Drive Corporate Growth with Salesforce’s Tiffani Bova

  We’ve spoken before on the show about the importance of Customer Experience in driving growth, with guests like Wharton’s Peter Fader, Gainsight’s Nick Mehta and Bain & Company’s Stu Berman. But today’s guest says you need to think beyond the customer. If you really want to accelerate growth, you need to focus on the employee experience. […]

Bestselling Author Nir Eyal on How to Ethically Hook Your Subscribers

  To drive recurring revenue, you need products and services that people use. Habitually. Repeatedly. Organizations strive to design addictive subscriptions. But for every beloved membership, there seem to be a dozen offerings that drive subscription fatigue. How do you design for engagement, retention and expansion, while ensuring the you’ve earned the right to do so? […]

The Role of Subscription Pricing in Association Membership

Subscription is a pricing tactic. It is not a strategy. Not by itself. It’s important to remember this distinction when you’re designing subscription-based membership offerings for your association. Many associations are attracted to subscriptions for the same reasons as corporations: Predictable cashflow allows for more thoughtful and confident investing in the future Members who subscribe […]

Resources for Business Development & Partnership Strategy

Delivering on a forever promise, and maximizing an organization’s overall business potential, is often a task too big for one company. So they need partners, and new ways of doing things. But who builds out those relationships? Who jumps in to explore, formalize and potentially run a business opportunity pops up that “feels right” but […]

Why BMW is Selling Heated Seat Subscriptions and What It Means for Consumers and Car Companies

BMW Group recently announced a subscription to heated seats subscriptions. The offering is available in several markets, including the UK, Germany, New Zealand, and South Africa although not the US, yet. According to the Verge, other subscription offerings on offer will include Driving Assistant ($35/month), Map Updates ($79/month) and High Beam Assistant ($10/month). Automotive manufacturers are diving into the world of recurring revenue. […]

What it Means that Netflix is Incorporating Ads into their Subscription Tiers

In an April 2022 earnings call, Netflix co-founder and co-CEO Reed Hastings surprised longtime followers of the company when he said that he was “quite open to offering even lower prices with advertising, as a consumer choice.” At that time, Netflix committed to introducing a new lower priced ad-supported subscription plan for consumers, in addition to […]

Season Three Wrap-Up and Season Four Sneak Peak

Midi Health’s Joanna Strober on the Ultimate Forever Transaction—Healthcare

  My final guest of Season Three, Joanna Strober, was the very first guest on the Subscription Stories podcast. Back then, we were talking about Kurbo, the children’s service for WW (that’s Weight Watchers new name). Today, she’s back to talk about her latest venture in direct-to-consumer healthcare, Midi Health. While Kurbo focused on helping […]