Why BMW is Selling Heated Seat Subscriptions and What It Means for Consumers and Car Companies

BMW Group recently announced a subscription to heated seats subscriptions. The offering is available in several markets, including the UK, Germany, New Zealand, and South Africa although not the US, yet. According to the Verge, other subscription offerings on offer will include Driving Assistant ($35/month), Map Updates ($79/month) and High Beam Assistant ($10/month). Automotive manufacturers are diving into the world of recurring revenue. […]