Robbie Kellman Baxter's Blog, page 5

How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK

The subscription stories of publications like The Times, The Wall Street Journal, and Tortoise Media have one person in common, Katie Vanneck-Smith. In her latest role, Katie is going beyond subscriptions. She’s leading Hearst UK’s efforts to create deep, valuable memberships around each of their 16 specialty magazines, titles ranging from Elle to Men’s Health […]

The post How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK first appeared on Robbie Kellman Baxter.

Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

  With over 4,600 stores and nearly 1.6 million associates in the United States alone, Walmart is the largest retailer in the world. Walmart+, their membership program, is redefining the contours of paid memberships. I recently had the chance to interview Venessa Yates, Senior Vice President and General Manager of Walmart+, on the main stage […]

The post Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+ first appeared on Robbie Kellman Baxter.

Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing

  Budgets are tight and competition to get and keep subscribers has never been more fierce. But what if I told you that there was a way to nudge your prospects and subscribers to help them engage more deeply and rapidly? It’s possible. Today’s guest, Nancy Harhut, has a wealth of easy and inexpensive tactics […]

The post Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing first appeared on Robbie Kellman Baxter.

How SaaS & Subscriptions are Transforming Farming with John Deere’s Justin Rose

  One of the hottest growth areas for subscriptions is farming. Surprising? Maybe. But with small margins and big numbers, efficiency matters. And farming has become an increasingly high tech, high stakes business. Justin Rose is the President of Lifecycle Solutions, Supply Management, and Customer Success at John Deere, a 187 year old company with […]

The post How SaaS & Subscriptions are Transforming Farming with John Deere’s Justin Rose first appeared on Robbie Kellman Baxter.

Scaling a Bootstrapped Membership with James Schramko

  Many subscription entrepreneurs lament their lack of fancy software and dashboards to allow them to better manage their business. But if you know your ideal member and understand their pain points, and if you’re always tinkering and adjusting your offering to better align with the needs of those members, you can build a powerful […]

The post Scaling a Bootstrapped Membership with James Schramko first appeared on Robbie Kellman Baxter.

Everything You Wanted to Know About Involuntary Churn with Butter Payments’ Vijay Menon

  One of the great mysteries for me is why so many otherwise sophisticated companies don’t focus on involuntary churn. Also known as passive churn or accidental churn, involuntary churn happens when a payment issue raises a flag that causes a merchant to cancel a customer’s subscription. In 70% of these cases, there is no […]

The post Everything You Wanted to Know About Involuntary Churn with Butter Payments’ Vijay Menon first appeared on Robbie Kellman Baxter.

Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD

  Loyalty programs seem to be at a crossroads. Industries including hospitality, financial services, and retail are going beyond the points-based programs we’re so familiar with and exploring more personalized, emotionally engaging programs. Some, like CVS, Inspirato, and of course Amazon with Amazon Prime have even incorporated paid loyalty subscriptions which provide benefits in exchange […]

The post Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD first appeared on Robbie Kellman Baxter.

The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman

  Loyalty programs have been around forever. Points, cashback, branded credit cards, and now increasingly, we’re seeing paid subscription loyalty programs, like Amazon Prime or CVS Care Pass. The goal is the same, to smooth out the lumpy buying behavior common in consumer packaged goods, retail, and hospitality, and to drive habits and engagement. Today’s […]

The post The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman first appeared on Robbie Kellman Baxter.

Lessons in “Service-First Product Leadership” from Ford, PlayStation and Beyond with Ross McGregor

  Building a new subscription model in a large, successful company is hard enough, but when your company’s core competency is manufacturing and the subscription involves content and software, you have to do more than build the new business model. You have to change the way the organization thinks about product management. With experience, both […]

The post Lessons in “Service-First Product Leadership” from Ford, PlayStation and Beyond with Ross McGregor first appeared on Robbie Kellman Baxter.

How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham

  You’re in for a special treat today. My guest, Dr. Tacy Byham, is the CEO of Development Dimensions International, or DDI, a global leadership consulting firm that helps organizations hire, promote, and develop exceptional leaders. A few years ago, I worked with Tacy and her team as they incorporated subscriptions into their business model. […]

The post How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham first appeared on Robbie Kellman Baxter.