The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman

  Loyalty programs have been around forever. Points, cashback, branded credit cards, and now increasingly, we’re seeing paid subscription loyalty programs, like Amazon Prime or CVS Care Pass. The goal is the same, to smooth out the lumpy buying behavior common in consumer packaged goods, retail, and hospitality, and to drive habits and engagement. Today’s […]

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Published on March 06, 2024 03:00
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