Robbie Kellman Baxter's Blog, page 14
October 26, 2020
10 Tips For Product Managers to Optimize Your Subscription App
So you’ve launched your subscription app, and you have some subscribers. You’ve only scratched the surface. Now the real work begins. The key to subscription models is that the benefits keep improving to support the subscriber’s ongoing goal. And at the same time as you’re optimizing for your existing subscribers, you have to continue to […]
October 16, 2020
How to Build the Right Culture for Subscriptions
Right now, subscriptions are everywhere. Every industry is experimenting with subscription. Some are working. Some are not. The best subscription companies seem to be disruption proof. Subscribers have made their products and services habits, and aren’t looking for alternatives. Churn is low, and NPS is high. If you want that kind of ongoing, trusted relationship with subscribers, you […]
October 12, 2020
October 5, 2020
How to Optimize Tiered Pricing Options for a Subscription
A good subscription should reward subscribers for loyalty--because consumers will do what they're rewarded for. We've seen how consumers have been "taught" to threaten to cancel their cable because it almost always leads to a better price. If you give better pricing to new subscribers or squeaky wheels, you teach them to cancel and to shop around.
