Robbie Kellman Baxter's Blog, page 17
July 14, 2020
July 13, 2020
How to Harness the Power of A Mission-Driven Movement Through Membership
In this time of great change, many new movements are springing up. There are a lot of leaders out there right now, who inspire me and many others. They have great ideas, powerful missions, important messages to share. Right now, the spotlight is on change, and things are happening organically. Initiatives launched today can attract […]
July 7, 2020
Everyone Subscribed to Disney+ for Hamilton. Will Disney’s Onboarding Process Be Enough to Retain This Cohort?
This weekend, my family watched Hamilton on Disney+. We weren’t the only ones. I’m guessing a lot of the 54 million (as of May) subscribers were also singing along as part of a “shelter at home” Fourth of July holiday. Like many others, we subscribed last week, specifically to watch the musical. To be specific, […]
June 30, 2020
Thoughts on LinkedIn Live Beta After Three Months
LinkedIn has a new feature called #linkedinlive which allows people to livestream content directly into the platform. I’ve been a beta tester of this feature. If you follow me, you may have been notified of upcoming live events. There is a chance that you have not been notified though, as the algorithm is changing all the time. I […]
June 21, 2020
Making the Most of Your Time
The summer I was 16, I got a job working for my father’s law firm. That was the summer I learned the word nepotism. My dad was determined that no one would claim that I was taking advantage of being “the boss’ daughter”. My role was to assist the secretaries. I picked up lunch. I […]
June 15, 2020
Maybe the Secret to Advertising is…Subscriptions?
I have always encouraged organizations to choose a lane when it comes to pricing. The power of subscriptions is that they are a good way to price when you’re solving the subscriber’s problem on an ongoing basis. Subscription pricing aligns the goals of the reader with the ongoing goals of the organization. In advertising models, […]
June 9, 2020
How to Build a Subscription Membership Around Your Learning Content
For years, learning and development professionals have been talking about the coming transformation of adult learning and particularly professional development within ones career. What are the best practices? What are the pitfalls? How can YOU build a membership model and justify subscription pricing for your excellent content? Understanding the Learning Landscape The number of options […]
May 27, 2020
Advice for College Grads Seeking A Job
My daughter is graduating this week from college with honors in History and Literature. She’s an excellent researcher, and has worked for multiple professors, as well as a skilled comedic and creative writer. And she loves biology and medicine–some of her research has been there as well. Ok, I’ll stop bragging now…but can you tell I’m really […]
