Rohit Bhargava's Blog, page 95

How To Be Inspired

I used to think I was easily inspired.

For the past several years, the explanation for this fact usually came down to my devotion to reading. There was a time when I would specifically plan out an hour in my schedule dedicated to reading. Often it came during my morning train commute to work. I would browse articles my friends had shared online. I would read the magazines that kept arriving weekly in my mailbox at home. When I started to deliver keynote talks about how to generate big ideas an...

How I Launched A Startup, Failed, Moved To Australia, Got Fired And Wrote A Best Seller

Someone asked me tonight what my “story” was – and I always wish for a better answer to that question. After all, I spend a good part of my life telling stories and helping companies to tell them as well. Tomorrow I will be spending an entire day at an event called the Future of Storytelling. Every night I read a story to my kids at home. And I write stories almost every day.

Most of us are the same way. We live surrounded by stories and yet when we are asked to share ours … we pause. Why?

I us...

BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Changing Healthcare

Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and why the book might be interesting for you whether you work in the healthcare industry or not. Here is the presentation we used at the Health 2.0 Conference today to launch the book (#health2con):

e...

How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online

The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day.

When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of it is not very good. Unfortunately for us all, stupidity has never had such a vast toolkit with which to spread. But who’s really to blame for this?

There are three forces that are d...

Marketing Advice From 15 Big Brands (And How To Write An eBook In 3 Hrs)

There is a trick that only a handful of the most entrepreneurial wedding videographers know. Thanks to advances in the speed of video editing technology, the process of editing has gotten much faster. In response, a select group of talented videographers now promise that they will shoot your wedding, and edit a video version of it that you can play at your reception that same evening. It’s a real time service that offers surprise and delight.

About two months ago, I started wondering whether t...

A Guide To Overcoming The Myth Of Content Marketing

If there was a balloon made of KoolAid, I probably wouldn’t be able to resist popping it.

KoolAid – aside from being a sugary drink that is deliciously bad for you, is also an analogy many of us use to describe a situation when everyone is blindly agreeing with an idea without questioning it. This type of balloon was in danger of flying high above the heads of all the attendees of the world’s largest content marketing event this past week in Cleveland:Content Marketing World.

The event is an an...

3 Ways Dumb Phones Might Save Nokia

Last month Nokia quietly missed the opportunity of the decade.

It wasn’t easy to spot. Amidst all the news about the mega-implications of the Microsoft-Nokia merger this week, some critics are adding up the failures of two doomed brands while others see it as proof of Android’s projected growth. Just about every article looks at the deal through the lens of smartphone market share. There is only one financial question everyone is asking: who will dominate the smartphone market?

That might be th...

What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing

This past weekend one of the first ever conferences onconsumer psychology and behavior focusing on marketing, sales and business strategyquietly took place in Stamford, Connecticut. Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different. Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman – the event brought together a renowned collection of marketing experts, academic researchers and entrepre...

36 Quick Tips And Examples Of Great Content Marketing

Last week a wonderful piece of curated content marketing advice from 36 experts was published in advance of the largest global event dedicated to content marketing – Content Marketing World (CMW) in Cleveland, Ohio on September 10th. To create this collaborative book, my friend Lee Odden and his team reached out to a group of speakers from CMW to gather their best content marketing tips in a single location. As I was reading through the collective advice from 36 very smart marketers, there we...

How To Position A Product Like Don Draper

The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone who can figure out a good marketing strategy for a product like that could probably promote anything. If that person existed in real life, he or she would probably resemble the character of Don Draper from the popular AMC show Mad Men about the wildly creative, alcoholic and chauvinistic advertising industry in the 1960s. In the pilot episode for the ent...