Inside the Greatest Online Product Launch Since Gmail

Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering an unheard of 1 GB of free storage space, it was only available to an extremely limited group of people. As a result, having a Gmail account became an early adopter badge of honor – and limiting new registrations to those who were invited by an existing user also created a unique buzz that drove millions to lust after Gmail accounts. Today Gmail is th...