Rohit Bhargava's Blog, page 97
December 21, 2012
How The NRA Just Used The 3 Biggest PR Crisis Response Tricks In The Book
When the tragedy struck in Newtown, the National Rifle Association (NRA) decided to take down their Facebook page and go dark. In the press conference they just completed, they refused to take questions. In a world filled with conversation, the NRA chose to skip transparency and authenticity … and instead used three time honored strategies of crisis response to help their organization weather the media storm around gun ownership. It would be easier if they stood up and said everyone should ha...
December 19, 2012
5 Smart Ways For Using Video To Sell Products
About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a removable smaller wallet. The smaller wallet was described as a “weekend wallet” where you could just grab the cards you most often used and carry those instead of the full wallet. The smaller wallet was perfect for daily use, and pretty soon I started only using that. It was only in the past few weeks that I realized an Australian company called Bellroy has been creating...
December 13, 2012
The Ultimate Holiday Promotion Idea
How much time do you spend trying to convince your target audience that you have the best product or service for them? Probably a lot. After all, that’s what most of marketing is supposed to do, right? So now imagine everything you’ve done is working. Your customer believes that you offer the best experience. They want to give you their money. They are ready to buy. But then they don’t. It happens all the time, and it’s the hardest thing to explain. What kept them from buying?
Finding a good a...
December 10, 2012
2013 Trend – Heroic Design
What’s the Trend?
Design takes a leading role in the introduction of new products, ideas and campaigns to change the world.
For several years, leading companies have started to see design as a competitive advantage, but in the coming year design may hold the solution to the world’s biggest challenges. Partially because the solutions themselves may come through better design, but more likely because design can be the ultimate weapon to convince governments, bureaucracies, industries and conserva...
2013 Trend – Hyper-Local Commerce
What’s the Trend?
New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants.
The consumer desire to “shop local” will have plenty of help in the coming year from a suite of online tools, innovations and personalization technology that help anyone in any location around the world to identify local vendors that provide the products and services they are looking for.
Who should care?
Small businesses, any retailer that sells on a local neighbor...
2013 Trend – MicroInnovation
What’s the Trend?
Thinking small becomes the new competitive advantage as slight changes to features or benefits create big value.
We generally live in a world that celebrates the big idea and always encourages everyone to have more of them. Yet many business gurus who focus on innovation within companies all agree that often it is the small ideas that create the biggest impact. The ideas that are achievable instead of outlandish – and which often generate more immediate benefit versus long ter...
2013 Trends – Friend-Sourced Travel
What’s the Trend?
New and old friends change the travel experience by curating where to go, and offering more local authentic experiences.
Your friends are the new travel agent and tour guides, as a host of new services online and offline enable any traveler to get recommendations for unique experiences from friends. Beyond recommendations, this is also enabling far more authentic travel experiences as people stay on couches, dine with locals and take tours given by city residents.
Who should ca...
2013 Trend – Healthy Content
What’s the Trend?
Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly empowered patients who have become unreachable through purely marketing or advertising messages.
The “empowered patient” is a trend that has been growing for the past several years, and now historically slow moving healthcare organizations are finally starting to address this new customer by creating more content to answer real questions and provide value instead...
2013 Trend – Degree-Free Learning
What’s the Trend?
Quality of E-learning content explodes as more students consider alternatives to traditional college educations.
The eLearning trend moves beyond just hobbies to finally present a tempting alternative to a traditional college education – leading to much higher quality educational content online as more thought leaders in every industry (including leading University Professors as well) work to create custom curriculum for online distribution.
Who should care?
Educational institut...
2013 Trend – Social Visualization
What’s the Trend?
Visualization goes beyond data to let people visualize their own social profiles, and conversations online.
For more than a year, data visualization has been a big trend in the social media space (it was among my top 15 trends for my 2011 Trend Report!) Now this love affair with visualization is extending to our own personal profiles as we seek out new ways to express ourselves in more visual formats. As new platforms come out to interact with musicians in new ways and share o...
