Rohit Bhargava's Blog, page 98

2013 Trend – Backstorytelling

What’s the Trend?

Organizations uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand and history.

Every business has someone who is the legend behind the brand – and some are lucky to have that person still working. At large companies, employees can get disconnected from the initial backstory of the company and the greatest opportunity to inspire passion among existing employees gets missed. And this is not just for employees....

2013 Trend – Precious Print

What’s the Trend?

Thanks to our digital-everything culture, the few objects and moments we choose to interact with in print become �more valuable.

When was the last time you printed out a photo? Or bought a coffee table book? The more digital our lives get, the more unlikely we are to be consuming and buying objects in printed format. You’re reading this book right now on some sort of digital device too, the same way I am writing it. This doesn’t mean that print is dead, though. Quite the oppos...

2013 Trend – Method Consulting

What’s the Trend?

Successful entrepreneurs and companies create “on-the-side” consulting models to help others duplicate their success.

For decades business owners and MBA students alike have used case studies to learn about business processes and strategy. The problem with case studies is that they are just stories on paper and can’t usually offer any sort of interactivity. Today with the rise of social media, successful companies and the people behind them have more ways than ever to share th...

2013 Trend – Powered by Women

What’s the Trend?

Business leaders, pop culture and ground-breaking new research intersect to prove that our ideal future will be led by women.

We can finally put the old debate to rest … men and women are not equal: women are better. In the coming year, a combination of highly successful female role models, pioneering startups and pop culture references will combine to illustrate the many ways women and the way they think will influence business and culture in positive ways, and men who realiz...

2013 Trend – Human Banking

What’s the Trend?

Finally changing years of growing distrust, banks finally uncover their human side through simplifying their offerings and changing the tone of how they communicate.

After years of negativity, brands in the financial sector are finally beginning to rebuild trust and even inspire loyal customers by taking a more simple and direct human tone in communications, and removing the manipulative fees and inhumane customer service that led to so many of the problems in the first place....

2013 Trend – Partnership Publishing

What’s the Trend?

Aspiring authors and publishing professionals team up to create a new “do-it-together” models of publishing.

In between traditional publishing and do-it-yourself online publishing is a new form of partnership that is pairing proven publishing industry experts with new authors. The result is a new kind of partnership where every member of the partnership has the chance to contribute the skills they are truly the best at – instead of authors being forced to become experts in eve...

2013 Trend – Shoptimization

What’s the Trend?

Technology helps optimize the process of buying everything from fashion to medical prescriptions.

As consumers become more conscious about what they buy, where they buy it, how much they spend for it, and how much time shopping takes – retailers and app-makers are discovering that the ultimate competitive advantage may come not from what you sell, but by how smart, easy, and fun you can make the shopping process itself.

Who should care?

If you sell physical products or have an o...

15 Marketing Trends To Watch In 2013 + FREE Ebook!

A few days ago, I published the full 96 page report of my 15 marketing trends to watch for 2013 on Slideshare – and published an ebook on Amazon on the trends and how to use them for your business. For the next 48 hours, the ebook will be available for free on Amazon … so check out the presentation below, download the ebook and let me know what you think!

Download the ebook for FREE >>

15 Marketing Trends In 2013 And How Your Business Can Use Them from Rohit Bhargava

How To Spot A Trend: 7 Social Media Trends That Matter In 2013

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then throughout the year, I steadily add information that I find about products, services, apps, marketing campaigns, new businesses, and any other idea to it.

Some are scribbled on a memo pad from a hotel room. Othe...

How To Miss A Huge Social Media Opportunity

As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come up with them. So when I first saw Verizon Wireless’ big new campaign called Share America – I was instantly engaged. It is a great concept involving an up and coming band (Hot Chelle Rae), a tour bus, multiple cities, and a concept to unite people across America by inviting them all to sing one of the most iconic holiday songs ever: Jingle Bell Rock....