2013 Trend – Shoptimization

What’s the Trend?

Technology helps optimize the process of buying everything from fashion to medical prescriptions.

As consumers become more conscious about what they buy, where they buy it, how much they spend for it, and how much time shopping takes – retailers and app-makers are discovering that the ultimate competitive advantage may come not from what you sell, but by how smart, easy, and fun you can make the shopping process itself.

Who should care?

If you sell physical products or have an o...