Rohit Bhargava's Blog, page 102
December 10, 2012
2013 Trend – Hyper-Local Commerce
What’s the Trend?
New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants.
The consumer desire to “shop local” will have plenty of help in the coming year from a suite of online tools, innovations and personalization technology that help anyone in any location around the world to identify local vendors that provide the products and services they are looking for.
Who should care?
Small businesses, any retailer that sells on a local neighbor...
2013 Trend – MicroInnovation
What’s the Trend?
Thinking small becomes the new competitive advantage as slight changes to features or benefits create big value.
We generally live in a world that celebrates the big idea and always encourages everyone to have more of them. Yet many business gurus who focus on innovation within companies all agree that often it is the small ideas that create the biggest impact. The ideas that are achievable instead of outlandish – and which often generate more immediate benefit versus long ter...
2013 Trends – Friend-Sourced Travel
What’s the Trend?
New and old friends change the travel experience by curating where to go, and offering more local authentic experiences.
Your friends are the new travel agent and tour guides, as a host of new services online and offline enable any traveler to get recommendations for unique experiences from friends. Beyond recommendations, this is also enabling far more authentic travel experiences as people stay on couches, dine with locals and take tours given by city residents.
Who should ca...
2013 Trend – Healthy Content
What’s the Trend?
Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly empowered patients who have become unreachable through purely marketing or advertising messages.
The “empowered patient” is a trend that has been growing for the past several years, and now historically slow moving healthcare organizations are finally starting to address this new customer by creating more content to answer real questions and provide value instead...
2013 Trend – Degree-Free Learning
What’s the Trend?
Quality of E-learning content explodes as more students consider alternatives to traditional college educations.
The eLearning trend moves beyond just hobbies to finally present a tempting alternative to a traditional college education – leading to much higher quality educational content online as more thought leaders in every industry (including leading University Professors as well) work to create custom curriculum for online distribution.
Who should care?
Educational institut...
2013 Trend – Social Visualization
What’s the Trend?
Visualization goes beyond data to let people visualize their own social profiles, and conversations online.
For more than a year, data visualization has been a big trend in the social media space (it was among my top 15 trends for my 2011 Trend Report!) Now this love affair with visualization is extending to our own personal profiles as we seek out new ways to express ourselves in more visual formats. As new platforms come out to interact with musicians in new ways and share o...
2013 Trend – Backstorytelling
What’s the Trend?
Organizations uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand and history.
Every business has someone who is the legend behind the brand – and some are lucky to have that person still working. At large companies, employees can get disconnected from the initial backstory of the company and the greatest opportunity to inspire passion among existing employees gets missed. And this is not just for employees....
2013 Trend – Precious Print
What’s the Trend?
Thanks to our digital-everything culture, the few objects and moments we choose to interact with in print become �more valuable.
When was the last time you printed out a photo? Or bought a coffee table book? The more digital our lives get, the more unlikely we are to be consuming and buying objects in printed format. You’re reading this book right now on some sort of digital device too, the same way I am writing it. This doesn’t mean that print is dead, though. Quite the oppos...
2013 Trend – Method Consulting
What’s the Trend?
Successful entrepreneurs and companies create “on-the-side” consulting models to help others duplicate their success.
For decades business owners and MBA students alike have used case studies to learn about business processes and strategy. The problem with case studies is that they are just stories on paper and can’t usually offer any sort of interactivity. Today with the rise of social media, successful companies and the people behind them have more ways than ever to share th...
2013 Trend – Powered by Women
What’s the Trend?
Business leaders, pop culture and ground-breaking new research intersect to prove that our ideal future will be led by women.
We can finally put the old debate to rest … men and women are not equal: women are better. In the coming year, a combination of highly successful female role models, pioneering startups and pop culture references will combine to illustrate the many ways women and the way they think will influence business and culture in positive ways, and men who realiz...
