The Problem With Curiosity

Curiosity isn't just for cats or cartoon monkeys. In fact, it may be one of the most powerful marketing forces that exists in the world today (and one I even wrote a guide for using several years ago). Thanks to a combination of our natural human urges and what constitutes a "breaking story" in today's media environment - curiosity has been taking on a whole new significance lately.

Today, for example, the two LEADING media stories that people can't stop sharing, tweeting and talking about bo...