Rohit Bhargava's Blog, page 103

2013 Trend – Human Banking

What’s the Trend?

Finally changing years of growing distrust, banks finally uncover their human side through simplifying their offerings and changing the tone of how they communicate.

After years of negativity, brands in the financial sector are finally beginning to rebuild trust and even inspire loyal customers by taking a more simple and direct human tone in communications, and removing the manipulative fees and inhumane customer service that led to so many of the problems in the first place....

2013 Trend – Partnership Publishing

What’s the Trend?

Aspiring authors and publishing professionals team up to create a new “do-it-together” models of publishing.

In between traditional publishing and do-it-yourself online publishing is a new form of partnership that is pairing proven publishing industry experts with new authors. The result is a new kind of partnership where every member of the partnership has the chance to contribute the skills they are truly the best at – instead of authors being forced to become experts in eve...

2013 Trend – Shoptimization

What’s the Trend?

Technology helps optimize the process of buying everything from fashion to medical prescriptions.

As consumers become more conscious about what they buy, where they buy it, how much they spend for it, and how much time shopping takes – retailers and app-makers are discovering that the ultimate competitive advantage may come not from what you sell, but by how smart, easy, and fun you can make the shopping process itself.

Who should care?

If you sell physical products or have an o...

15 Marketing Trends To Watch In 2013 + FREE Ebook!

A few days ago, I published the full 96 page report of my 15 marketing trends to watch for 2013 on Slideshare – and published an ebook on Amazon on the trends and how to use them for your business. For the next 48 hours, the ebook will be available for free on Amazon … so check out the presentation below, download the ebook and let me know what you think!

Download the ebook for FREE >>

15 Marketing Trends In 2013 And How Your Business Can Use Them from Rohit Bhargava

How To Spot A Trend: 7 Social Media Trends That Matter In 2013

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then throughout the year, I steadily add information that I find about products, services, apps, marketing campaigns, new businesses, and any other idea to it.

Some are scribbled on a memo pad from a hotel room. Othe...

How To Miss A Huge Social Media Opportunity

As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come up with them. So when I first saw Verizon Wireless’ big new campaign called Share America – I was instantly engaged. It is a great concept involving an up and coming band (Hot Chelle Rae), a tour bus, multiple cities, and a concept to unite people across America by inviting them all to sing one of the most iconic holiday songs ever: Jingle Bell Rock....

The Lost Choir on Thanksgiving

It is Thanksgiving day and you’re probably thinking about food. Or spending time with family. But one thing you won’t be able to avoid is hearing about all the great retail deals. Thanks to early store openings and a relentless marketing machine promoting all the deals – there is a growing backlash against the commercialization of the holiday. No matter how you feel about it, the fact is that the “thankful” part of Thanksgiving has never been easier to forget.

So before celebrating and talking...

How the Power of Fear Helped Revolution Become a Breakout TV Show

If there is one thing that the media industry proves year after year, it’s that it is dangerous to get attached to a new TV show. Every year audience favourites get cancelled by unforgiving network executives making decisions on short term ratings instead of long term potential. They use existing popular shows to lead into the new shows and make sure to skip any commercial breaks or opportunities to shift your gaze from the show you love to the new one they hope you’ll at least like. Yet desp...

4 Common Advice Clichés Entrepreneurs Hear (And Why You Should Ignore Them)

If it seems like everyone has some advice to share about being an entrepreneur, it is because they do. The trouble often starts from trying to figure out what advice to really pay attention to. The method most of us use is to look at someone’s track record. If they have started or sold a business, they probably know what they are talking about – right? Well, not so fast. What worked for someone in launching their business may be the exactly wrong advice for you. The world changes fast, and in...

8 Ways Arts Organizations Can Be More Human

When I was 17 years old, I wanted to be a playwright. Deciding that I was going to try and learn from within, I landed an internship at the well known Studio Theater in Washington DC. It was 1992, and they were producing a show called Spunk – which adapted several short stories from Zora Neale Hurston. A big part of my job was to help with ushering – which is basically helping people to find their seats. And after my job was complete each night, I would watch the production. I must have seen...