Unselfishness: The World's Most Ethical Company & Why Collaboration Works

NOTE: This is an excerpt from Chapter 6 of my new book Likeonomics all about Unselfishness, the 3rd principle of Likeonomics. I hope you enjoy it!

The biggest clue that Jim Sinegal is not your ordinary CEO came in an article in The Seattle Times a few months before his retirement. The headline read: ‘‘Jim Sinegal takes pay cut in last year as Costco CEO.’’

If that seems like an extraordinary thing for a CEO to do, it’s not all that makes Sinegal and the members-only warehouse retailer Costco...