Simplicity: Plain Language & The Red Button That Reinvented Your Memories

NOTE:This is an excerpt from Chapter 7 of mynew book Likeonomicsall about Simplicity, the 4th principle of Likeonomics. I hope you enjoy it!

Annetta Cheek is a 25-year veteran of the federal government who now runs a nonprofit called the Center for Plain Language. There has never been a more important time for the Center to exist. ‘‘When you’re supposed to be a democracy, and people don’t even understand what government is doing, that’s a problem,’’ Cheek says. This is not just an American p...