Why I Don't Want You To Buy Likeonomics (And This Isn't A Marketing Trick)

A few days ago I got the first shipment of my new book Likeonomics to my house. Right now the book is sitting in front of me and I really want to ask each of you to go out and buy it - but I can't. In fact, it really helps me if you DO NOT buy it yet - and the reason why explains a lot about the nature of timing, business, and what is broken with the publishing industry itself.

Book sales, like movie sales, are reported on a weekly basis through a reporting system called called Bookscan. The...