Rohit Bhargava's Blog, page 92
July 22, 2014
The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation
You could say I’m a loverof history.
Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite stories like that.
The first is how Einstein’s brilliance truly became appreciated in his time. If you think about it, he was a humble patent clerk with ideas that challeng...
Tuesday Talks: The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation
You could say I’m a loverof history.
Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite stories like that.
The first is how Einstein’s brilliance truly became appreciated in his time. If you think about it, he was a humble patent clerk with ideas that challeng...
July 17, 2014
7 Reasons GE Is The Most Strategic Brand In Social Media
Marketers love to celebrate forgettable things.
Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in our excitement to talk about brands taking advantage of opportune moments like Oreo’s at the Super Bowl or viral videos of people undressing each other like the sexy...
July 15, 2014
Tuesday Talks: My Biggest Failure As An Entrepreneur | A Marketing Keynote Presentation
Some great ideas don’t work because of bad strategy. Others fail because of bad timing. And some fail because of both.
This talk is about an idea like that.
In the second installment of my Tuesday Talks, I wanted to share a story from a presentation from about a year ago that I delivered at a Tech Cocktail event around the time of launching Likeonomics. The talk ranged on a bunch of topics – one of the rare chances when I’m asked to just get on a stage and talk without preparation.
The story fea...
July 8, 2014
Tuesday Talks: Why Faceless Organizations Never Win | A Marketing Keynote Presentation
I don’t mind being recorded.
Unlike other speakers who deliver the same canned talk over 70 times a year, I speak at half as many events annually. While doing an average of 3 events a month might still seem like a lot … it is fairly selective compared to many other speakers. Yet despite limiting my talks and speaking at mostly private closed events, I have amassed a fairly large collection of videos from all of this speaking that I have rarely had a good way to share publicly. Until now.
Starti...
July 7, 2014
The Underappreciated Brilliance Of The Helpful Honda Campaign
In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment.
Faced with the reality that customers generally rate car dealers among the least trustworthy people in business, Honda and their agency at the time had an idea to change that perception. The “Helpful Honda Dealers” concept was to prove Honda Dealers were helpful by sending them out into the community in light blue polo shirts to do everything from washing customer’s cars to pa...
June 17, 2014
7 Useful Lessons From The Corporate Social Media Summit
After two days of conversations about social media with 25 of the world’s largest brands, perhaps the nicest benefit is that you don’t hear the same conclusions or experiences over and over.For the third year in a row, I had the chance to moderate and lead the Corporate Social Media Summit in NY – which brought togetherbrand marketers from Whole Foods, NASCAR, McDonald’s and Century21 to share the same stage.
During the event, more than twenty panel discussions focused on everything from inter...
June 13, 2014
The Best And Worst Of World Cup 2014 Marketing Strategy
There aren’t many people in the world who don’t love a good soccer trick video.
And when the World Cup rolls around, you might expect that there will be lots of them flooding YouTube. So over the past few weeks I have seen everything from a freestyle champion soccer player dressing up as an old man to an unexpected superstar athlete like Usain Bolt turning out to be a surprisingly talented soccer player. But how effective is this advertising strategy of declaring short term love for the world’...
May 29, 2014
How To Sell Like The Hawaiian Beach Boys
There is an original Hawaiian Beach Boy and his name is Ted.
Every day at the Waikiki Beach Boys surf shop on the beach in Oahu, Ted teaches tourists how to surf and sometimes shares a story about the legendary Pink Palace hotel on the beach. Or tells visitors how he first purchased the name of the iconic business all the way back in 1977. Or jokingly complains how it’s sometimes tough to get his team of young tanned beach boys working because they focus a little too much on the beach girls. B...
May 5, 2014
How Bow Ties And “Adverstalking” Might Kill Online Marketing
The worst mistake I ever made online was searching for a bow tie.
In a world where credit card numbers and identities are being stolen en masse, that probably seems pretty innocent. Outside of the occasional danger of credit card fraud, online shopping is usually a fairly safe activity. Unless you happen to be shopping for a bow tie.
Let me explain. Several months ago I searched online for a bow tie to get an idea of design and price. Later that day, I went to purchase one in a store because I...
