Rohit Bhargava's Blog, page 90
November 6, 2013
The 300 Year Old Female Entrepreneur Story You’ve Never Heard
“Started by a woman, in a time when women didn’t start companies.”
These are the powerful first words that introduce the story behind a brand you probably forgot you have in your kitchen right now. Kikkoman is the #1 best selling soy sauce brand worldwide, in a category filled with syrupy competitors that can rarely lay claim to any sort of cultural heritage – much less one than is more than 300 years old.
In an effort to tell that story, a year ago Kikkoman commissioned Academy Award™ Nominate...
October 28, 2013
Smoothies, Whiskey And The Art of Secondary Marketing
Sometimes you can’t fix a bad website.
It probably took me about five years of leading digital campaigns for brands in a variety of industries before I finally accepted that sad fact. The problem is, when you know what to fix it is easy to think that no one will object to you doing it. Unfortunately, fixing a bad website is always more complicated than it seems. Team silos, IT restrictions and added costs are just a few of the reasons website updates can be hard to implement. Yet there is a tr...
October 23, 2013
Finding The Cure For Social Media Jealousy: How To Limit Your “Green Time”
There is a wonderful feature on the new Amazon Kindle to help keep children from becoming too dormant. The feature, called Kindle FreeTime, lets parents measure and limit “screen time.” Given the amount of time many of us spend on social media, the feature does inspire an interesting thought …
What if someone offered the same thing for social media?
It may not immediately sound that appealing. After all, you might not really want to know how much time you spend on Facebook. But there is an intr...
October 15, 2013
Rainbow Loom vs. Silly Bandz – Why One Marketing Fad Outlasts Another
The carpet in my living room this weekend was covered with hundreds of tiny rubber bands. The bands are part of an addictive new toy kit called Rainbow Looms that let kids create their own woven bracelets out of these small rubber bands. Invented by a Chinese immigrant dad of two teenage daughters, the product has been on the market for two years but has only recently skyrocketed in popularity. The buzz may have peaked several weeks ago when the New York Times published an article about the s...
October 8, 2013
How To Be Inspired
I used to think I was easily inspired.
For the past several years, the explanation for this fact usually came down to my devotion to reading. There was a time when I would specifically plan out an hour in my schedule dedicated to reading. Often it came during my morning train commute to work. I would browse articles my friends had shared online. I would read the magazines that kept arriving weekly in my mailbox at home. When I started to deliver keynote talks about how to generate big ideas an...
October 2, 2013
How I Launched A Startup, Failed, Moved To Australia, Got Fired And Wrote A Best Seller
Someone asked me tonight what my “story” was – and I always wish for a better answer to that question. After all, I spend a good part of my life telling stories and helping companies to tell them as well. Tomorrow I will be spending an entire day at an event called the Future of Storytelling. Every night I read a story to my kids at home. And I write stories almost every day.
Most of us are the same way. We live surrounded by stories and yet when we are asked to share ours … we pause. Why?
I us...
October 1, 2013
BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Changing Healthcare
Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and why the book might be interesting for you whether you work in the healthcare industry or not. Here is the presentation we used at the Health 2.0 Conference today to launch the book (#health2con):
e...
September 26, 2013
How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day.
When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of it is not very good. Unfortunately for us all, stupidity has never had such a vast toolkit with which to spread. But who’s really to blame for this?
There are three forces that are d...
September 19, 2013
Marketing Advice From 15 Big Brands (And How To Write An eBook In 3 Hrs)
There is a trick that only a handful of the most entrepreneurial wedding videographers know. Thanks to advances in the speed of video editing technology, the process of editing has gotten much faster. In response, a select group of talented videographers now promise that they will shoot your wedding, and edit a video version of it that you can play at your reception that same evening. It’s a real time service that offers surprise and delight.
About two months ago, I started wondering whether t...
September 13, 2013
A Guide To Overcoming The Myth Of Content Marketing
If there was a balloon made of KoolAid, I probably wouldn’t be able to resist popping it.
KoolAid – aside from being a sugary drink that is deliciously bad for you, is also an analogy many of us use to describe a situation when everyone is blindly agreeing with an idea without questioning it. This type of balloon was in danger of flying high above the heads of all the attendees of the world’s largest content marketing event this past week in Cleveland:Content Marketing World.
The event is an an...
