Rohit Bhargava's Blog, page 91

How I Spent Over $30,000 To Relaunch My Brand

I have spent far too much of my life thinking about marketing.

It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage claim.

I am clearly a guy that believes in the importance and power of building a great brand.

Or I thought I did … until I launched my own business.

How I Rediscovered The Value Of Branding …

When I finally became...

5 Signs Apple’s Era Of Dominance Is Over

Blindness is a predictable side effect of being a fan boy.

For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that could only be satisfied by waiting overnight in line outside an Apple store to be one of the first consumers to hold the new i-something device.

Media were no less giddy when it ca...

How To Create Brand Love – Q&A Session

Not everyone will ask the question they are really thinking.

That’s one of the sad facts that you realize when you speak on stage at enough events. No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning question in their mind and no answer for it.

The one wonderful impact of Twitter for events is that I now have the chance to answer more of those questions because people may not want to ask in person...

Tuesday Talks: How To Create Brand Love – Q&A Session

Not everyone will ask the question they are really thinking.

That’s one of the sad facts that you realize when you speak on stage at enough events. No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning question in their mind and no answer for it.

The one wonderful impact of Twitter for events is that I now have the chance to answer more of those questions because people may not want to ask in person...

5 Epic Marketing Lessons From The Best Small Ad Agencies In The World

If there’s an argument against using a small advertising agency, I’ve probably used it.

After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now, I have become that smaller competitor. I run my own consulting group, and I work with those large agencies as a partnernow.

So when the annual list ofSmall Agency Awards are announced byAdAge...

The Past Present And Future Of Health Care | A Marketing Keynote Presentation

When you speak at enough events, you get used to having a certain amount of control on stage. Then there are those times when you get the control taken away from you.

This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on stage for exactly seven minutes – and not one second longer. The style is known as “PechaKucha” and popular for its scripted format of 20 slides, 20 seconds per slide, and auto advancing that...

Tuesday Talks: The Past Present And Future Of Health Care | A Marketing Keynote Presentation

When you speak at enough events, you get used to having a certain amount of control on stage. Then there are those times when you get the control taken away from you.

This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on stage for exactly seven minutes – and not one second longer. The style is known as “PechaKucha” and popular for its scripted format of 20 slides, 20 seconds per slide, and auto advancing that...

Why Most Trend Predictions Are Wrong (And How To Fix Them) | A Marketing Futurist Keynote Presentation

I hate trend predictions.

Almost every one I typically read about marketing or business or social media frustrates me. Mainly thisfrustration comes from the obviousness of their content. As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the future is usually left on their own to figure out what these so-called “predictions” of the future actually mean.

For the past four ye...

Tuesday Talks: Why Most Trend Predictions Are Wrong (And How To Fix Them) | A Marketing Futurist Keynote Presentation

I hate trend predictions.

Almost every one I typically read about marketing or business or social media frustrates me. Mainly thisfrustration comes from the obviousness of their content. As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the future is usually left on their own to figure out what these so-called “predictions” of the future actually mean.

For the past four ye...

5 Lessons From The Best Social Media Book You’ve Never Read

I have suffered through reading more social media books than you can imagine.

Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall even a handful that I might recommend for someone to read to get better at using social media. The sadlypredictable fact about most of these social media guidesis t...