Rohit Bhargava's Blog, page 88
March 4, 2016
Non-Obvious Insights #4 | Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal
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This week’s edition of curated underappreciated marketing stories features some fascinating marketing strategy – from a 103 year old luxury automaker targeting women drivers for the first time in its history to McDonald’s in Sweden transforming...
Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal | Non-Obvious Insights #4
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and usefulinsights like these every Thursday – a full 24 hours before they are published on this blog! Click here to subscribe
This week’s edition of curated underappreciated marketing stories features some fascinating marketing strategy – from a 103 year old luxury automaker targeting women drivers for the first time in its history to McDonald’s in Sweden transforming...
February 26, 2016
Non-Obvious Insights #3 | Whiny Millennials, Selfie Payments and Yelp Sells Its Data
This past week included the biggest event in mobile techin Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and ourlong awaited permission from Facebookto have emotions other than “Like” to describe how we feel.Going beyond the obvious is the focus every weekin this newsletter, so rather than rehash the biggest stories you’ve already heard, read on to see my curated list of the most impactful (and perhapsunderappreciated) marketing stories of the we...
Whiny Millennials, Selfie Payments and Yelp Sells Its Data | Non-Obvious Insights #3
This past week included the biggest event in mobile techin Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and ourlong awaited permission from Facebookto have emotions other than “Like” to describe how we feel.Going beyond the obvious is the focus every weekin this newsletter, so rather than rehash the biggest stories you’ve already heard, read on to see my curated list of the most impactful (and perhapsunderappreciated) marketing stories of the we...
February 19, 2016
Non-Obvious Insights #2 | Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone
As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there was also the story of Adidas quietly launching a bold bet on the subscription economy and the culmination of one of the most innovative movie marketing strategies in recent memory. Not to mention a new phone that actually costs less than a latte at Starbucks. Read on to see my curated selections for some of the most interesting and signifi...
Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone | Non-Obvious Insights #2
As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there was also the story of Adidas quietly launching a bold bet on the subscription economy and the culmination of one of the most innovative movie marketing strategies in recent memory. Not to mention a new phone that actually costs less than a latte at Starbucks. Read on to see my curated selections for some of the most interesting and signifi...
February 12, 2016
Non-Obvious Insights #1 | Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment
This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here) and there were big announcements on everything from Diet Coke’s bold reimagining of bottle design, to Amazon’s retail ambitions that are shaking up an entire industry. In this weeks issue of Non-Obvious Insights, I’ll share these stories as well as what they might mean for the future of business itself. I hope you enjoy this new weekly series on the Influential Mark...
Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment | Non-Obvious Insights #1
This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here) and there were big announcements on everything from Diet Coke’s bold reimagining of bottle design, to Amazon’s retail ambitions that are shaking up an entire industry. In this weeks issue of Non-Obvious Insights, I’ll share these stories as well as what they might mean for the future of business itself. I hope you enjoy this new weekly series on the Influential Mark...
February 8, 2016
The Best And Worst Of Super Bowl 2016 Marketing Strategy
I’m supposed to listen to people.
As a marketer, I have read thousands of pages of consumer studies and surveys. I have spenttime on stage in front of thousands more trying to share insights they want to hear. Super Bowl Sunday, however, is the one day of the year when I stop listening to people … particularly when it comes to what they think about Super Bowl advertisements. For the fifth year in a row, I put together my roundup of the best and worst marketing strategy from the game and for t...
October 21, 2015
The Powerful Trend That Explains Why We Love Back To The Future
“Roads? Where we’re going we don’t need roads.”
Who doesn’t remember that bold prediction and iconic line from Doc Brown in the 80s classic film trilogy Back To The Future? Today approximately half of us are disappointed that we don’t yet have flying cars, while the other half is thrilled that someone actually decided to build a hover board for real.
Today’s date is October 21, 2015 – the original date of the “future” from the movies. It’s all anyone seems to be able to talk about today, for...
