Rohit Bhargava's Blog, page 85

Apple’s Slow Decline, Cancer Innovations and Immersive Storytelling From Ted Baker

As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election and Apple’s press event – there were many other stories that were easy to overlook. My choices for the most non-obvious stories this week range from two different stories about a promising new future in healthcare and a great new example of how branded storytelling and clickable eCommerce enabled video might offer a blended future for retail a...

Apple’s Slow Decline, Cancer Innovations and Immersive Storytelling From Ted Baker | Non-Obvious Insights #30

As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election and Apple’s press event – there were many other stories that were easy to overlook. My choices for the most non-obvious stories this week range from two different stories about a promising new future in healthcare and a great new example of how branded storytelling and clickable eCommerce enabled video might offer a blended future for retail a...

B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear

Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is nothing new, but the depth and importance of these forays into content are clearly getting bigger and bolder.

In other news, the “Millennial Whoop” was sadly unavoidable as a consequence formulaic music, and a group of people living in a Mars simulation on Earth finally emerged after a year inside – to share some interesting conclusions about what’...

B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear | Non-Obvious Insights #29

Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is nothing new, but the depth and importance of these forays into content are clearly getting bigger and bolder.

In other news, the “Millennial Whoop” was sadly unavoidable as a consequence formulaic music, and a group of people living in a Mars simulation on Earth finally emerged after a year inside – to share some interesting conclusions about what’...

Skinterface Tattoos, Future Shopping Malls & Nintendo’s First Restaurant

The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look to push us forward. As a result, my choices for the best stories to share with you this week take a varied look at these visions of the future, applied to everything from shopping malls to tech enabled tattoos. Together they paint a picture of big new things in store for us all as consumers, and big new opportunities for the brands we all work on. Enjoy!...

Skinterface Tattoos, Future Shopping Malls & Nintendo’s First Restaurant | Non-Obvious Insights #28

The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look to push us forward. As a result, my choices for the best stories to share with you this week take a varied look at these visions of the future, applied to everything from shopping malls to tech enabled tattoos. Together they paint a picture of big new things in store for us all as consumers, and big new opportunities for the brands we all work on. Enjoy!...

The $25,000 Olympic Bike And Google’s Stunning New Documentary

I am traveling and living in Rio for the next two weeks and curating this newsletter for you from Brazil to share a combination of my favorite under appreciated stories of the week as well as a small second dose of Olympics marketing stories. Next week I’ll be traveling and taking a week off from producing this weekly email – but I’ll be back with more ideas and stories to share onAugust 25th. Until then, enjoy these stories and the Olympic Games – andfollow me on Instagram @rohitbbif you’re...

The $25,000 Olympic Bike And Google’s Stunning New Documentary | Non-Obvious Insights #27

I am traveling and living in Rio for the next two weeks and curating this newsletter for you from Brazil to share a combination of my favorite under appreciated stories of the week as well as a small second dose of Olympics marketing stories. Next week I’ll be traveling and taking a week off from producing this weekly email – but I’ll be back with more ideas and stories to share onAugust 25th. Until then, enjoy these stories and the Olympic Games – andfollow me on Instagram @rohitbbif you’re...

Everything You Should Know About Rio 2016 Olympic Marketing (And Other Non-Obvious Insights)

Tohelp you get ready for the games, this week’s insights will feature some of the most interesting, controversial and important marketing stories from the lead up to Rio 2016, as well as a link to a my own curated YouTube playlist of marketing from all kinds of brands from around the world. I hope it all help you get as excited as I am for the next couple of weeks!

Want these insights before anyone else? Join my email list to receive a curated collection of the most under appreciated marketin...

Everything You Should Know About Rio 2016 Olympic Marketing (And Other Non-Obvious Insights) | Issue #26

Tohelp you get ready for the games, this week’s insights will feature some of the most interesting, controversial and important marketing stories from the lead up to Rio 2016, as well as a link to a my own curated YouTube playlist of marketing from all kinds of brands from around the world. I hope it all help you get as excited as I am for the next couple of weeks!

Want these insights before anyone else? Join my email list to receive a curated collection of the most under appreciated marketin...