Rohit Bhargava's Blog, page 83

5 Ideas From CES 2017 That Should Get You Excited

I’m here in Las Vegas at CES checking out the latest in innovative technology, and so that’s going to be the focus of this week’s newsletter. Enjoy the latest from CES, and next week I will be back to curating the best stories of the week for you. As always, I would love to hear if there is anything I can do to help you personally in the new year or make this email more useful. Just let me know!

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Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 and Marketing Lessons From Hatchimals

Given it is the end of the year, this week’s stories include several holiday themes, including an inside look at the PR strategy behind Hatchimals, a great strategic idea from Hasbro UK and an app designed to reduce food wastage. Other stories I selected this week include Amazon revealing its bold ambitions to transform the trucking industry and Oculus sharing new plans to socialize VR. This will be the final newsletter update of the year (I’m taking the week off next week!), but the first em...

Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti-Social Ad, and Citibank’s Flawed Strategy

First of all, thank you for indulging me for the past two weeks as I shared my favorite books of the year and also announced my latest book – this week I’m back with my picks for the most interesting and under appreciated stories of the week and they range from a brilliant new ad from Nike to the curious rise of neon glow-in-the-dark hair. There is also a cautionary tale from Citibank on a content marketing effort that misses the mark by forgetting to give people something to do next.

Want tr...

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked up your copy of the book, but to spotlight some of the research in a more visual way, I wanted to share a short summary of every trend along with a visual and one story from the book to illustrate each one. I hope you enjoy this recap and if you haven’t already – please buy your copy of the book today and help support the release!

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The 15 Best Business Books Of 2016 | Non-Obvious Book Award Winners!

Every year as part of my trend research and idea gathering, I go through more than a hundred business books and select my shortlist of 15 best ones published in 2016 to share with you. These are all profiled in a short presentation along with a review of each and my selections for the Most Original, Most Entertaining, Most Important, Most Useful and Most Shareable books of the year.

A summary is below as well as a link to the full presentation. I hope you enjoy this list of books and find a f...

How To Avoid Getting Burned Out And The Most Important Thing To Buy (And Not Buy) This Black Friday

I hope you are having a week to be thankful for and spending it with family, whether you celebrate American Thanksgiving or not! My chosen stories this week range widely, from a potentially industry changing announcement from Airbnb to the rise of a new inclusive type of fashion that caters to people with physical disabilities. There is an article about the Macy’s Thanksgiving Day Parade that will be live streamed in 360 degree video (which you can watch this morning!) and finally a piece on...

How Bernie Sanders Could Replace Trump, Nike’s Big Experiment and Why The Watch Industry Needs Women

The most hopeful news this week was the many new efforts to fight back against the disturbing riseof fake news sites and disreputable sources of information. Apart from this fight, there were stories this week about the bold economic policy of Indian Prime Minister Modi, Nike’s biggest retail experiment and the latest and greatest displays of drone fireworks from Intel and Disney.

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Cocktail Flavored Detergent, How Drones Affect Ownership and The Neuroscience of Trump’s Victory

The US election is thankfully over, but it was hard to get past the coverage this week to find some truly interesting stories to share with you in this issue. I did include one piece about the neuromarketing lessons of the campaign this week, alongside the story of Coca-Cola’s latest brilliant bottle idea just in time for the holidays, a fun new way of branding laundry detergent and some stunning predictions for the future from Google’s Astro Teller.

Want these insights before anyone else? Jo...

4 Stories That Explain The US Election (No Matter Who You Hate) & Other Non-Obvious Insights

It was a big night in America last night as the Chicago Cubs finally won the World Series, but the lead article this week is about a topic I have intentionally stayed away from both because of the topic of this newsletter and the difficulty with finding any real coverage worth reading. Today I’m going to break that rule for once and offer a thinking person’s collection of four must-see articles about the upcoming US election.

Aside from those, you’ll find an interesting campaign from a jewele...

Google’s Touchscreen Whiteboard, Sweden’s Brilliant Tax Break and Honda 3D Prints An Electric Minivan

I took a tour through many different industries and sites this week to bring you my selections for the most underappreciated stories of the week today. To be honest, I had a bit more freedom with these as I’m happy to share I submitted the final manuscript for my 2017 Trend Report last week and many of you saw the email invitation to join my advance reader’s club earlier this week.

The response has been phenomenal and I’m digging through some amazing responses to narrow down the final group –...