Rohit Bhargava's Blog, page 83

Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars | Non-Obvious Insights #8

The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headsetand the expected fanfare surrounding the release of the new Batman vs. Superman movie. Amidst these big moves, the more interesting stories this week came fromquiet experiments like Google’s attempts at building its own real time news engineand Fisher Price reimaging the future of parenting. Those stories and new research revealing the unexpected secret o...

Non-Obvious Insights #7 | Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why Apple Stopped Innovating

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Innovation challenges the way things have always been done – and this week there are plenty of stories of how brands are doing exactly that in both good and bad ways. From Apple’s recent underwhelming keynote (and what it means for the consisten...

Non-Obvious Insights #6 | Why Instagram Reinvented Its Newsfeed, Racist Zip Codes and New Release Movies For $50

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For the past week, you’ve likely heard all about SXSW but the week’s news held lots more for us than that. This week we caught a sobering glimpse of the down side of virtual reality, an announcement that could reinvent how you see new films and...

Non-Obvious Insights #5 | BMW’s Shape Shifting Car, Disney’s Brilliant $1Billion Idea and the Smartest News App Ever

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This week’s issue of Non-Obvious Insights curates some widespread topics – from the rise of retro design to how Disney imagined a future for gaming that involved less storytelling and more open ended game play. The lessons in the stories this we...

Non-Obvious Insights #4 | Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal

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This week’s edition of curated underappreciated marketing stories features some fascinating marketing strategy – from a 103 year old luxury automaker targeting women drivers for the first time in its history to McDonald’s in Sweden transforming...

Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal | Non-Obvious Insights #4

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This week’s edition of curated underappreciated marketing stories features some fascinating marketing strategy – from a 103 year old luxury automaker targeting women drivers for the first time in its history to McDonald’s in Sweden transforming...

Non-Obvious Insights #3 | Whiny Millennials, Selfie Payments and Yelp Sells Its Data

This past week included the biggest event in mobile techin Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and ourlong awaited permission from Facebookto have emotions other than “Like” to describe how we feel.Going beyond the obvious is the focus every weekin this newsletter, so rather than rehash the biggest stories you’ve already heard, read on to see my curated list of the most impactful (and perhapsunderappreciated) marketing stories of the we...

Whiny Millennials, Selfie Payments and Yelp Sells Its Data | Non-Obvious Insights #3

This past week included the biggest event in mobile techin Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and ourlong awaited permission from Facebookto have emotions other than “Like” to describe how we feel.Going beyond the obvious is the focus every weekin this newsletter, so rather than rehash the biggest stories you’ve already heard, read on to see my curated list of the most impactful (and perhapsunderappreciated) marketing stories of the we...

Non-Obvious Insights #2 | Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone

As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there was also the story of Adidas quietly launching a bold bet on the subscription economy and the culmination of one of the most innovative movie marketing strategies in recent memory. Not to mention a new phone that actually costs less than a latte at Starbucks. Read on to see my curated selections for some of the most interesting and signifi...

Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone | Non-Obvious Insights #2

As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there was also the story of Adidas quietly launching a bold bet on the subscription economy and the culmination of one of the most innovative movie marketing strategies in recent memory. Not to mention a new phone that actually costs less than a latte at Starbucks. Read on to see my curated selections for some of the most interesting and signifi...