Rohit Bhargava's Blog, page 80

How Netflix Predicts Watching Habits, Awful Magazine Covers & The World’s Spiciest Tortilla Chip

This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today.Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do with all the data they own, the worst magazine cover in recent memory and a tortilla chip so spicy it is sold in packages of one. I hope you...

How Netflix Predicts Watching Habits, Awful Magazine Covers & The World’s Spiciest Tortilla Chip | Non-Obvious Insights #32

This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today.Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do with all the data they own, the worst magazine cover in recent memory and a tortilla chip so spicy it is sold in packages of one. I hope you...

Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment

I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me down some interesting paths as I curate this weekly email for you. You’ll see some of those emerge this week, in stories that take you inside the strange Korean social eating trend of “Mokbang” and a chatbot that can replace your nerdy but media savvy friend to tell you what newsactually matters.

There are also sales tips from a Faberge exec on how to entice...

Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment | Non-Obvious Insights #31

I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me down some interesting paths as I curate this weekly email for you. You’ll see some of those emerge this week, in stories that take you inside the strange Korean social eating trend of “Mokbang” and a chatbot that can replace your nerdy but media savvy friend to tell you what newsactually matters.

There are also sales tips from a Faberge exec on how to entice...

Apple’s Slow Decline, Cancer Innovations and Immersive Storytelling From Ted Baker

As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election and Apple’s press event – there were many other stories that were easy to overlook. My choices for the most non-obvious stories this week range from two different stories about a promising new future in healthcare and a great new example of how branded storytelling and clickable eCommerce enabled video might offer a blended future for retail a...

Apple’s Slow Decline, Cancer Innovations and Immersive Storytelling From Ted Baker | Non-Obvious Insights #30

As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election and Apple’s press event – there were many other stories that were easy to overlook. My choices for the most non-obvious stories this week range from two different stories about a promising new future in healthcare and a great new example of how branded storytelling and clickable eCommerce enabled video might offer a blended future for retail a...

B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear

Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is nothing new, but the depth and importance of these forays into content are clearly getting bigger and bolder.

In other news, the “Millennial Whoop” was sadly unavoidable as a consequence formulaic music, and a group of people living in a Mars simulation on Earth finally emerged after a year inside – to share some interesting conclusions about what’...

B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear | Non-Obvious Insights #29

Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is nothing new, but the depth and importance of these forays into content are clearly getting bigger and bolder.

In other news, the “Millennial Whoop” was sadly unavoidable as a consequence formulaic music, and a group of people living in a Mars simulation on Earth finally emerged after a year inside – to share some interesting conclusions about what’...

Skinterface Tattoos, Future Shopping Malls & Nintendo’s First Restaurant

The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look to push us forward. As a result, my choices for the best stories to share with you this week take a varied look at these visions of the future, applied to everything from shopping malls to tech enabled tattoos. Together they paint a picture of big new things in store for us all as consumers, and big new opportunities for the brands we all work on. Enjoy!...

Skinterface Tattoos, Future Shopping Malls & Nintendo’s First Restaurant | Non-Obvious Insights #28

The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look to push us forward. As a result, my choices for the best stories to share with you this week take a varied look at these visions of the future, applied to everything from shopping malls to tech enabled tattoos. Together they paint a picture of big new things in store for us all as consumers, and big new opportunities for the brands we all work on. Enjoy!...