Rohit Bhargava's Blog, page 78
July 18, 2017
Louis Vuitton Creates New Luxury Watch To Connect World Travelers
The intersection of luxury products and personalization will continue to bring interesting new ideas and this new watch from Louis Vuitton called the Tambour Horizon is a perfect example. The watch “is built to be a companion to the traveler. A feature within the watch allows users to view recommendations in big cities from Louis Vuitton without having to leave the connected watch screen. Louis Vuitton is also encouraging Tambour Horizon owners to download the Louis Vuitton Pass application.”...
July 17, 2017
Famous iPhone Hacker Creates Tool To Let You Hack Your Car
The more technology gets baked into things that we once enjoyed in simpler formats ,the more people will choose to “Strategically Downgrade.” Many farmers, for example, have turned to new ways of hacking the software on their tractors themselves. Now there is a new tool, from the same hacker that famously hacked the iPhone when he was 17, that allows anyone to hack into their car and change the settings. I am anticipating more efforts like this from consumers hungry to fight back against the...
July 14, 2017
Fender Uses eLearning To Help Guitarists Not Give Up So Easily
For anyone who has ever aspired to play the guitar, taken a few lessons and then given up … Fender has a new solution to try and keep your passion for the guitar alive. In a perfectly strategic new move, the brand is launching an eLearning platform with videos to help people more easily learn how to play the guitar and some of their favorite songs. The entire effort is a perfect example of unselfish thinking. The brand understands that the longer someone sticks with the guitar, the more likel...
July 13, 2017
KFC’s Surprising Reason For Launching Its Own Mobile Phone
On the surface, this announcement that KFC is partnering with Huawei to launch a new smart phone may seem like a random move. The phone will be branded in KFC signature red with an engraving of Colonel Sanders on the back to celebrate the brand’s 30 year anniversary in China, but that’s not really the most interesting part. There will only be 5000 of these phones released and apparently the phone “also comes with a KFC-branded music app preinstalled, which lets you create and share playlists...
July 12, 2017
Etihad Airlines Lets Passengers Bid To Sit Beside An Empty Seat
Anyone who has ever boarded a long haul flight sitting in the economy cabin knows that moment of fleeting hope where you imagine reclining to a full bed position in several empty seats that just happened to be located right next to you. Now Etihad is helping some travelers try to make that dream closer to a reality by opening up bidding on empty “neighbor seats” to win that empty seat beside you to remain empty. Sure, it’s another clever airline upsell idea, but unlike charging for drinks or...
July 11, 2017
World’s Top Sci-Fi Writers Share Predictions Of 20 Years Into The Future
Reading Sci-Fi is the most beautiful way I know to imagine the consequences of the future instead of just hoping to see a picture of it. This interesting partnership between the XPRIZE and ANA Airlines asks 20 top writers to share their visions for the future and then opens up the dialogue to anyone to submit their own story of the future for a chance to win a cash prize and trip to Japan. It’s a beautiful campaign and idea – and the stories they already have on www.seat14c.comare worth readi...
July 10, 2017
Pop-Up Magazine Masters A New Live Storytelling Format
This story is about an event series called Popup Magazine put on by longtime media exec Chas Edwards. The event is an attempt to take the mid-length storytelling format from magazines and do them as live talks followed by enriching audience conversations. Judging by its early success, it’s a format that resonates among people hungry for new ways to engage and be part of something that doesn’t hinge on addicting you to binge from one episode to the next.
Love non-...
July 7, 2017
London’s “Smart Street” Aims To Reinvent Retail Shopping Environment
While the bold claims of changing retail from smart tile maker Pavegen may feel a bit overblown, this one small side street in London is taking an interesting approach to combining what is essentially an energy recycling idea (tiles which can convert the kinetic energy of footsteps into usable electricity) with new retail incentives like live coupons delivered to passersby via an app. Whether this is actually predicting a new kind of intrusive future for retail or something that could actual...
July 4, 2017
“Grandmakers” Teach Crafts To Millennials Eager For Digital Detox
To combat the loneliness that often comes with aging and living alone, a UK based retirement home created a festival to allow senior citizens to connect with millennials by asking them to teach a “heritage skill.” The resulting “Grandfest” (as the two month event is being called) aims to celebrate the abilities of older people and connect them with younger generations. It is exactly the kind of empowering idea for seniors that also solves a dire need for younger people … to disengage with tec...
July 2, 2017
New Mortgage For Millennials Offers Free Avocado Toast (Seriously)
Sure it is easy to poke fun at those quirky hipsters and their strange dietary choices but SoFi Mortgages is one brand taking a totally different approach. They are offering a new mortgage which comes with a month’s worth of avocado toast home delivered (with a choice of regular or gluten-free bread. Why avocado toast? The simple explanation from the brand actually makes a little sense: “Because with a SoFi mortgage, you don’t have to skip out on the avocado toast while saving up for a down...
