Rohit Bhargava's Blog, page 81
May 18, 2017
15 Non-Cliché Books To Give As Useful 2017 Graduation Gifts
Right now the #1 book on Amazon.com is “Oh The Places You’ll Go” by Dr. Seuss — which means graduation season is officially upon us. Yet is an inspirational kids book really the best choice as a graduation gift for him or graduation gift for her to help explain the world that lies ahead? What if we were to rethink this ultimate cliché of a graduation gift and instead give something much more useful?
For the past year, I’ve been working on updating and republishing my own book of career advice...
May 17, 2017
Always Eat Left Handed: An Irreverent Career Advice Book For Graduating Seniors, Career Optimizers And Millennials
For the past year, I’ve been quietly working on writing my first career advice book. It is called Always Eat Left Handed and I am proud to share that is just launched this week!
Learn More About Always Eat Left Handed …
My latest book is an irreverent collection of 15 pieces of advice I am sharing to help anyone optimize their careers and achieve more success. Here’s a quick list of links to a few ways you can learn more about the book:
May 11, 2017
Slow Checkouts, Shoplifter Facial Tracking and an Espresso-Making Phone Case
As I sat bombarded with the same stories over and over this week, I found myself longing for something different. I feel that way a lot. So this week, my curated stories deliver on just one promise: they are genuinely fascinating ideas for products and services. From a slow checkout line designed to offer a low pressure retail experience for patients with dementia to a phone case that actually makes an espresso … this week’s stories show that the world is a much more interesting place when we...
May 5, 2017
How Convenience Is Transforming Dating, Fast Food, Fashion And More
This week I kept seeing the recurring theme of convenience. Whether it was a story about how cell phones can be used for monitoring disease carrying mosquitos to a new Amazon Echo Virtual Stylist that will judge your new outfit. There is a new portable scanner that will test the pesticides in your fruit and even a scientific study on how to strike the best pose in a portrait. Yes, convenience is increasingly getting more protective, technical and available in places we never expected.
Amazon’...April 28, 2017
The Failure Museum, Pringles’ Flavor Clouds and Selfie Bans
This week a theme that emerged in the stories was that of the many faces of failure. There is a new museum in Sweden celebrating product and cultural failures of modern times. A former Silicon Valley darling chat app called YikYak failed and lost hundreds of millions of perceived/bloated valuation. The Met Gala stuck to its doomed “no selfie” policy and Nintendo once again fueled speculation about whether they would intentionally fail to stock enough product to meet demand. Yes, there are man...
April 21, 2017
The Awesome and Terrifying Future Of Influencer Marketing
This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid for by advertisers. The move comes in a week filled with stories about the nature of influencer marketing, the sad reality of what it takes to be popular today and exactly why it is such a big deal in a world where every public opinion can be recorded and quantified. More than anything else, the stories this week offered a useful glimpse into just how q...
April 14, 2017
Why We Are So Easily Outraged (And What To Do About It)
The past week has offered plenty of stories that seem designed to invite outrage. From Pepsi’s tone deaf ad to Bill O’Reilly’s mistreatment of women to a passenger forcibly removed from a United flight. The common reaction online to all of these stories is one of shared outrage. It is an emotion we are feeling and expressing more and more online.
The cross section of stories this week will take a deeper look at why much of the outrage we feel may come from a combination of laziness, manipulat...
April 7, 2017
Overrated Millennials And Why Brands Are Embracing Seniors Instead
Senior citizens now officially outnumber the young people in Taiwan, and there is a growing worldwide shift among brands to embrace older consumers instead of largely ignoring them in favor of their younger counterparts. This week’s stories feature brands in traditionally younger targeted industries like athletics and lingerie using older ambassadors. Meanwhile a new startup promises to erase wrinkles and regenerate hair and the new term “Perennials” gains popularity as a way to describe a mo...
March 31, 2017
How To Be A Thought Leader (And Other Stories)
The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer more transparency into the diversity of their team supported by a few other programs that will help drive more inclusion in an industry that often lacks it. Other stories include a somewhat creepy new face-tracking projection technology, an app that wants to be your on-demand friend and some insights on what it takes to be a thought leader. Enjoy!
Want tre...
March 27, 2017
7 Inventions That Will Change The World (Or Fail Spectacularly)
Inventions are fun and world changing … but sometimes they are also dumb and head-scratching. In this week’s email, I’ll share a few of both. You’ll read stories about Intel’s secret plan, the future of aquaculture and perhaps the most gratuitously pointless product ever. Some of these inventions may be ahead of their time and others may never work. Reading about them, though, was highly entertaining for me and (I hope) for you as well.
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