Rohit Bhargava's Blog, page 81

The $25,000 Olympic Bike And Google’s Stunning New Documentary

I am traveling and living in Rio for the next two weeks and curating this newsletter for you from Brazil to share a combination of my favorite under appreciated stories of the week as well as a small second dose of Olympics marketing stories. Next week I’ll be traveling and taking a week off from producing this weekly email – but I’ll be back with more ideas and stories to share onAugust 25th. Until then, enjoy these stories and the Olympic Games – andfollow me on Instagram @rohitbbif you’re...

The $25,000 Olympic Bike And Google’s Stunning New Documentary | Non-Obvious Insights #27

I am traveling and living in Rio for the next two weeks and curating this newsletter for you from Brazil to share a combination of my favorite under appreciated stories of the week as well as a small second dose of Olympics marketing stories. Next week I’ll be traveling and taking a week off from producing this weekly email – but I’ll be back with more ideas and stories to share onAugust 25th. Until then, enjoy these stories and the Olympic Games – andfollow me on Instagram @rohitbbif you’re...

Everything You Should Know About Rio 2016 Olympic Marketing (And Other Non-Obvious Insights)

Tohelp you get ready for the games, this week’s insights will feature some of the most interesting, controversial and important marketing stories from the lead up to Rio 2016, as well as a link to a my own curated YouTube playlist of marketing from all kinds of brands from around the world. I hope it all help you get as excited as I am for the next couple of weeks!

Want these insights before anyone else? Join my email list to receive a curated collection of the most under appreciated marketin...

Everything You Should Know About Rio 2016 Olympic Marketing (And Other Non-Obvious Insights) | Issue #26

Tohelp you get ready for the games, this week’s insights will feature some of the most interesting, controversial and important marketing stories from the lead up to Rio 2016, as well as a link to a my own curated YouTube playlist of marketing from all kinds of brands from around the world. I hope it all help you get as excited as I am for the next couple of weeks!

Want these insights before anyone else? Join my email list to receive a curated collection of the most under appreciated marketin...

Political Conventions And The Worst Men On The Internet

Legendary ad man David Ogilvy once said that “political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left.” I wonder what he would say about the frenzied circus shows of the Democratic and Republican political conventions that have been televised globally these past two weeks. My lead story this week is about a fascinating story about the “provocateur” Milo Yiannopolous and what his story says about the state of media today. Thankfully, the other...

The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids | Issue #24

The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an expose from noted data analyst Nate Silver on why online ratings for films and TV shows targeted at women may be completely skewed, what technologists can learn from...

5 Stories That Explain Pokemon Go And Other Non-Obvious Insights

Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that felt a bit lazy … so instead all five of my top stories on Pokemon Go are aggregated together into one and the rest of this week’s under appreciated stories include some bold moves Chinese retailer Alibaba is taking to encourage retailers to create virtual stores, a new gay reality dating show, and what the story of saving Twinkies might predict about the fu...

The Scary Future Of Media Consumption And Other Non-Obvious Insights | Issue #22

Curating this articleto find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each of us feels more bombarded with demands on our attention – the dangerous truth is that we spend less and less time appreciating the meaning of anything. That’s why this week I am sharing stories about an insane new way of watching television and how shockingly easy it is for anyone to access our private information alongside one photographer’s slow...

Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and How To Spin Getting Fired | Non-Obvious Insights #21

Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the young and old. Thankfully, amidst all the doomsday predictions, there were also plenty of stories of hope – from Unilever’s moves to ban sexism in their advertising to the story of a top executive that shows exactly how to turn getting fired into a bold personal statement. Also featured in this week’s insights, just in time for the 4th of July...

The Hot New Startup That Lets You Sell Your Own Data (And Other Non-Obvious Insights) | Issue #20

This week has been all about soccer in my house thanks to the simultaneous scheduling of the Euro Cup and Copa America, so the first story in this week’s email is a wearable tech idea for soccer fans that offers more a more immersive experience. Other stories this week spotlight how AI is being trained to predict when a couple might kiss, the surprising resurgence of notebooks and why your company might need an Artist In Residence. Finally, a story about a prescient new startup that turns big...