Rohit Bhargava's Blog, page 84
October 21, 2016
Lessons From Japan’s Richest Man, Chilean Startup Culture and a 3D Printer With Artificial Intelligence
It was an international sort of week these past few days as the stories which most captured my attention came from far outside the US. From the fascinating leadership lessons of Uniqlo’s Japanese CEO, to a very cool pavilion in Korea that celebrates the historic birthplace of print (which didn’t make my list of stories below but was too interesting not to share), to the story of Chile’s startup economy sometimes dubbed “Chilecon Valley.” I hope you enjoy the global tour, and the stories capti...
October 14, 2016
Yoga Backlash, IMAX Announces VR Centers & How To Get Verified On Twitter
The past week featured no escape from the 24/7 US election commentary and it’s clearly going to get worse over the next several weeks, but the weekly ritual of curating stories for this email gave me a much-needed escape from all that hype, and yielded some great stories about a powerful new documentary about educating girls, great thoughts on leadership from T-Mobile CEO John Legere, IMAX’s big bet on VR and an inventive new use for robots from Toyota.
Want these insights before anyone else?...
October 7, 2016
The Future Of Storytelling, Emirates Brilliant Strategy and the Smell Of Apple
Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the future of VR, interpretative dance and lots more at this wonderful gathering of creative people and innovators. If you happen to be in NY this week, check out their upcoming free FoST Fest with lots of great programming – and check out my article below for some highlights from Day 1 of the event plus several other interesting underappreciated stories that...
The Future Of Storytelling, Emirates Brilliant Strategy and the Smell Of Apple | Non-Obvious Insights #34
Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the future of VR, interpretative dance and lots more at this wonderful gathering of creative people and innovators. If you happen to be in NY this week, check out their upcoming free FoST Fest with lots of great programming – and check out my article below for some highlights from Day 1 of the event plus several other interesting underappreciated stories that...
September 30, 2016
Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America
Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have wide rangingconsequences. Also this week I feature an amazing branded film about silk from Hermes, how you can test Firefox’s most innovative new plans for creating the browser of the future, Google’s plan to take on Amazon Prime (and the retailers who desperately need it to work), and finally an important story about Apple’s choice t...
Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America | Non-Obvious Insights #33
Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have wide rangingconsequences. Also this week I feature an amazing branded film about silk from Hermes, how you can test Firefox’s most innovative new plans for creating the browser of the future, Google’s plan to take on Amazon Prime (and the retailers who desperately need it to work), and finally an important story about Apple’s choice t...
September 23, 2016
How Netflix Predicts Watching Habits, Awful Magazine Covers & The World’s Spiciest Tortilla Chip
This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today.Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do with all the data they own, the worst magazine cover in recent memory and a tortilla chip so spicy it is sold in packages of one. I hope you...
How Netflix Predicts Watching Habits, Awful Magazine Covers & The World’s Spiciest Tortilla Chip | Non-Obvious Insights #32
This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today.Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do with all the data they own, the worst magazine cover in recent memory and a tortilla chip so spicy it is sold in packages of one. I hope you...
September 16, 2016
Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me down some interesting paths as I curate this weekly email for you. You’ll see some of those emerge this week, in stories that take you inside the strange Korean social eating trend of “Mokbang” and a chatbot that can replace your nerdy but media savvy friend to tell you what newsactually matters.
There are also sales tips from a Faberge exec on how to entice...
Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment | Non-Obvious Insights #31
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me down some interesting paths as I curate this weekly email for you. You’ll see some of those emerge this week, in stories that take you inside the strange Korean social eating trend of “Mokbang” and a chatbot that can replace your nerdy but media savvy friend to tell you what newsactually matters.
There are also sales tips from a Faberge exec on how to entice...


