Rohit Bhargava's Blog, page 87

Tuesday Talks: The Past Present And Future Of Health Care | A Marketing Keynote Presentation

When you speak at enough events, you get used to having a certain amount of control on stage. Then there are those times when you get the control taken away from you.

This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on stage for exactly seven minutes – and not one second longer. The style is known as “PechaKucha” and popular for its scripted format of 20 slides, 20 seconds per slide, and auto advancing that...

Why Most Trend Predictions Are Wrong (And How To Fix Them) | A Marketing Futurist Keynote Presentation

I hate trend predictions.

Almost every one I typically read about marketing or business or social media frustrates me. Mainly thisfrustration comes from the obviousness of their content. As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the future is usually left on their own to figure out what these so-called “predictions” of the future actually mean.

For the past four ye...

Tuesday Talks: Why Most Trend Predictions Are Wrong (And How To Fix Them) | A Marketing Futurist Keynote Presentation

I hate trend predictions.

Almost every one I typically read about marketing or business or social media frustrates me. Mainly thisfrustration comes from the obviousness of their content. As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the future is usually left on their own to figure out what these so-called “predictions” of the future actually mean.

For the past four ye...

5 Lessons From The Best Social Media Book You’ve Never Read

I have suffered through reading more social media books than you can imagine.

Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall even a handful that I might recommend for someone to read to get better at using social media. The sadlypredictable fact about most of these social media guidesis t...

The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation

You could say I’m a loverof history.

Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite stories like that.

The first is how Einstein’s brilliance truly became appreciated in his time. If you think about it, he was a humble patent clerk with ideas that challeng...

Tuesday Talks: The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation

You could say I’m a loverof history.

Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite stories like that.

The first is how Einstein’s brilliance truly became appreciated in his time. If you think about it, he was a humble patent clerk with ideas that challeng...

7 Reasons GE Is The Most Strategic Brand In Social Media

Marketers love to celebrate forgettable things.

Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in our excitement to talk about brands taking advantage of opportune moments like Oreo’s at the Super Bowl or viral videos of people undressing each other like the sexy...

Tuesday Talks: My Biggest Failure As An Entrepreneur | A Marketing Keynote Presentation

Some great ideas don’t work because of bad strategy. Others fail because of bad timing. And some fail because of both.

This talk is about an idea like that.

In the second installment of my Tuesday Talks, I wanted to share a story from a presentation from about a year ago that I delivered at a Tech Cocktail event around the time of launching Likeonomics. The talk ranged on a bunch of topics – one of the rare chances when I’m asked to just get on a stage and talk without preparation.

The story fea...

Tuesday Talks: Why Faceless Organizations Never Win | A Marketing Keynote Presentation

I don’t mind being recorded.

Unlike other speakers who deliver the same canned talk over 70 times a year, I speak at half as many events annually. While doing an average of 3 events a month might still seem like a lot … it is fairly selective compared to many other speakers. Yet despite limiting my talks and speaking at mostly private closed events, I have amassed a fairly large collection of videos from all of this speaking that I have rarely had a good way to share publicly. Until now.

Starti...

The Underappreciated Brilliance Of The Helpful Honda Campaign

In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment.

Faced with the reality that customers generally rate car dealers among the least trustworthy people in business, Honda and their agency at the time had an idea to change that perception. The “Helpful Honda Dealers” concept was to prove Honda Dealers were helpful by sending them out into the community in light blue polo shirts to do everything from washing customer’s cars to pa...