B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear | Non-Obvious Insights #29

Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is nothing new, but the depth and importance of these forays into content are clearly getting bigger and bolder.

In other news, the “Millennial Whoop” was sadly unavoidable as a consequence formulaic music, and a group of people living in a Mars simulation on Earth finally emerged after a year inside – to share some interesting conclusions about what’...