5 Unexpected Storytelling Lessons From Beth Comstock

I heard the same story three times in a row yesterday, and it was illuminating.

Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story that people will care about? This year’s event gathered spoken word poets, a master perfumer, a world renowned magician and many other unexpected characters to...