The Script Of Improv – What Is (And Isn’t) Real Time Marketing

A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if it’s well done, it can seem spontaneous and real and unscripted. But of course, it is scripted. They are memorizing lines and performing them.

Improv, on the other hand is completely UNscripted. It is based on themes and constructions, but the actors follow the scene. They react to one another, and build a story before the eyes of the audience. Sometimes it works – and...