Sign in with Facebook
Sergey
https://www.goodreads.com/sergeypena
The set up for the Doomsday Futurespective is fun: What are your aspirations for your product? What does success look like?
“Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways.”
― HBR's 10 Must Reads on Strategy
― HBR's 10 Must Reads on Strategy
“Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.”
― One Plus One Equals Three: A Masterclass in Creative Thinking
― One Plus One Equals Three: A Masterclass in Creative Thinking
“Strong assets make a brand distinctive, being distinctive creates mental availability, and it is mental availability that should be the primary objective of marketing communication.”
― Eat Your Greens
― Eat Your Greens
“The real, jaw-dropping, eye-opening creativity is not happening in advertising at all – but it is happening elsewhere.”
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
“Creativity challenges technology; technology inspires creativity”.”
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
325 books
|
97 friends
710 books
|
105 friends
750 books
|
4 friends
27 books
|
6 friends
308 books
|
111 friends
346 books
|
309 friends
359 books
|
269 friends
605 books
|
78 friends
More friends…
Favorite Genres
Polls voted on by Sergey
Lists liked by Sergey
