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Sergey
https://www.goodreads.com/sergeypena
A PM is the person on a product team who is responsible for choosing the right problems to go after, defining what success looks like, and guiding their team to achieve successful outcomes.
“Strong assets make a brand distinctive, being distinctive creates mental availability, and it is mental availability that should be the primary objective of marketing communication.”
― Eat Your Greens
― Eat Your Greens
“Don’t look at your feet to see if you are doing it right. Just dance.”
― Bird by Bird: Some Instructions on Writing and Life
― Bird by Bird: Some Instructions on Writing and Life
“Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways.”
― HBR's 10 Must Reads on Strategy
― HBR's 10 Must Reads on Strategy
“Creativity challenges technology; technology inspires creativity”.”
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).”
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Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
793 books
|
4 friends
260 books
|
97 friends
798 books
|
139 friends
557 books
|
78 friends
317 books
|
272 friends
359 books
|
628 friends
900 books
|
105 friends
219 books
|
15 friends
More friends…
Favorite Genres
Polls voted on by Sergey
Lists liked by Sergey
