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Sergey
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Because belief was not about actually believing; belief was simply somewhere to shelve hope.
“Strong assets make a brand distinctive, being distinctive creates mental availability, and it is mental availability that should be the primary objective of marketing communication.”
― Eat Your Greens
― Eat Your Greens
“there are three categories of stimulus present in human communication—the Visual, the Tone of Voice, and the Words used (spoken or read). He suggested that 55 percent of what we take away from communication comes from the visual, 38 percent from the tone of voice, and 7 percent from the actual words.”
― The Art of the Pitch: Persuasion and Presentation Skills that Win Business
― The Art of the Pitch: Persuasion and Presentation Skills that Win Business
“Creativity challenges technology; technology inspires creativity”.”
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
― Hacker, Maker, Teacher, Thief: Advertising's Next Generation
“Don’t look at your feet to see if you are doing it right. Just dance.”
― Bird by Bird: Some Instructions on Writing and Life
― Bird by Bird: Some Instructions on Writing and Life
“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).”
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Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
81 books
|
87 friends
323 books
|
272 friends
804 books
|
4 friends
313 books
|
111 friends
846 books
|
139 friends
556 books
|
78 friends
973 books
|
857 friends
469 books
|
628 friends
More friends…
Favorite Genres
Polls voted on by Sergey
Lists liked by Sergey