Tracy

“When you present your brand consistently people come to know what to expect from you and ultimately look to you for insights and leadership in your niche.”
― Areva Martin, Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand

“If you're going to err, err on the side of simplicity...assume that you have a very brief time to make an impression, and that you'll be allocated a tiny amount of memory space in overloaded and preoccupied brains of your audience.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.